5 Keys to Branding Your Apparel Line Like a Boss
How to Brand Your Apparel Line: Keys to Success“It’s a common misconception that a brand is a company’s logo,” Go Media Partner graphic designer extraordinaire Jeff Finley notes in his book, Thread’s Not Dead. “That’s just part of it. Some experts say that a company’s brand is the “gut feeling” in their audience. The brand is actually a combination of all experiences that a person has with a company. When you think of every interaction as “branding” you can begin to shape the way people feel about your company in a natural way.”
So just how did our favorite clothing brands build their brands and what can you learn from them?
Read on as we talk shop with Jeff and friends Ben Scrivens from popular apparel brand Fright Rags, visual media designer Lain Lee and Hallie Perrin and Chris Miles, both from Cleveland based printing company Jakprints.
Source :
https://gomedia.com/zine/insights/graphic-design/build-apparel-brand/
