LinkedIn for Business: The Ultimate Marketing Guide
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You may already know that LinkedIn has 546 million users. But what really matters for a business-oriented network like LinkedIn is that those users include 40 million decision-makers, 10 million opinion leaders, 61 million senior-level influencers, and six million C-suite executives.
LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.
If your LinkedIn for business strategy is currently limited to a personal page—especially one with a bare-bones resume that’s hopelessly out of date—it’s time to up your LinkedIn marketing game. You need a company presence on the network to gain access to the full range of benefits LinkedIn can offer to all business departments, from recruiting to sales.
How to set up a LinkedIn Company Page:A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your company. Company Pages are also a great way to establish industry expertise. For example, the Hootsuite LinkedIn Company Page has more than 190,000 followers tuned in to the valuable and timely content we share—and that’s not including the 1.3 million people that follow CEO Ryan Holmes’ thought leadership articles.
LinkedIn Company Pages used to be viewed primarily as HR landing pages for brands. Though this is still one way to use LinkedIn, the network is also becoming the perfect place to drive business results, raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Rich content and compelling status updates can help to establish your brand as a leader in your industry.
Source:
https://blog.hootsuite.com/linkedin-for-business/
