Advantages & Disadvantages of Traditional MarketingEvery business wants to grow and develop a strong client base. Advertising or promoting a business is key to achieving this growth. Advertising methods include traditional marketing methods as well as newer, modern methods. While modern methods can help reach more people, there are advantages to using some traditional methods.
[b
]What Is Traditional Marketing:?[/b]
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service.
New Forms of Marketing:While many businesses use traditional marketing methods to attract new business and clients, others have added or completely replaced traditional marketing with new or innovative marketing tactics. These fresh methods often revolve around the Internet; companies use social media tools and online ad campaigns to expand their audience. Companies can develop webpages or blogs that provide up-to-date information on their products or services. Customers can then subscribe to news feeds and receive alerts to sales or company events. Companies with an online presence can also advertise their business on other popular websites to direct unique visitors to their company's webpage
Source:
http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html
