Six ways to successfully networking and event management

[Mariam Bibi]

Six ways to successfully networking and event management

Attending a conference can be an overwhelming experience, we want to help you make it as seamless and successful as possible. Here are six tips to help you effectively manage networking and event management.



Plan and Plan Ahead.
Most events today supply registered attendees with access to an online networking portal prior to the event. These portals allow attendees to meet and greet online with all of the attendees. You can also generally pre-schedule meetings at the event ahead of time giving you access to connect with current and future partners! At most events there is not enough time to meet everyone on site, having access to the attendees prior to the event is a huge advantage. Plan your on-site meetings strategically and know who you want to run into before you go!



Come Prepared
Sometimes technology fails, it’s always a good idea to print your meeting agenda, a pen, a stack of business cards, and have a notebook handy. It’s not just technology that fails though, sometimes we lose things too! Prepare for both. Save your meeting agenda in your calendar and sync it with your phone. Make sure to take advantage of any event apps or other downloadable items that the event offers. Do this ahead of time so you can save phone battery juice on the day of the event. Downloading event apps provide attendees with access to everything on the go. It also allows the event organizer to send you a real-time update should anything change on site.  Be in the know!



Don't Overbook, Be Flexible
Some of the best meetings happen in elevators, lobbies, and even at parties. Leave room for breaks and social events in your schedule. Be flexible, if a meeting falls through, know that it’s more than likely the event has back up plans for you. Throughout the day digital events host great content, fun networking events, and have a plethora of eating and drinking opportunities. Check your event agenda and head that way!



Be Memorable
Smile. Say hello. Introduce yourself. Events allow us digital marketers to free ourselves from the screen and interact in real life. Make a lasting impression, whether it’s with a firm handshake, a stand out jacket, having those business cards readily available (and bring extra!) or through distribution of branded products. Whatever you do, don't let your prospects leave without something that will remind them of you!



Connect Online
Offline events all allow for online activity too. Connect and engage with other attendees via Twitter and LinkedIn. Events provide a great platform for sharing meaningful content, stories, and industry learnings via social media. This is a great way to let your friends, followers and industry peers know that you are at the event. It’s also an easy way to drop some marketing knowledge into their newsfeed!



Follow Up
Do it within 24 hours, if possible. Send a personalized email with details that will help your new contact remember you (e.g. topics you discussed at the event). Be sure to include questions or propose a follow-up call in your email to keep them engaged and the conversation flowing.