Non-sourcing related reasons for using LinkedIn

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Non-sourcing related reasons for using LinkedIn

A powerful talent management research capability — Perhaps the most unique feature of LinkedIn is that it provides you with the ability to conduct talent management research. For example, LinkedIn is the only database that allows you to identify which firms are hiring and which individuals got hired there. Research can also help you measure the turnover at a particular firm, and more importantly which firm those people turning over immediately moved on to. The research capability also allows you to find out whether the number of individuals in a particular job title at a firm are increasing or decreasing and whether employees at a particular firm are being promoted internally. If you’re interested in strategic recruiting, internal movement, and retention patterns, there is really no alternative to LinkedIn.

It offers many professional learning groups — Although many think of LinkedIn as a recruiting tool, it is also evolving into a professional learning and sharing site. There are more than a million professional groups that employees and recruiters can use to learn and share. The site allows you to create your own group or join an existing functionally targeted professional group (e.g. The Recruiter Network). A group may include thousands of members, so in addition to the obvious prospect identification goal, LinkedIn groups can provide frequent opportunities for employees to share ideas and to test new approaches. Because LinkedIn is more professional than social, you are less likely to get bogged down in a lot of outside of work conversations in their groups.

It provides an easy reference snapshot — In addition to recruiting, LinkedIn is a widely used reference source for quickly getting to know an individual. Many professionals use LinkedIn to get a quick snapshot of a stranger who contacted them or an individual whose name they come across while reading. With permission, it is also possible to conduct 360° reference check surveys among the connections of an individual you are considering hiring.

It supports employer brand building — Building a strong employer brand is essential if you want to eventually attract the very best. LinkedIn provides the capability for firms to create their own “company page” and to populate the page with materials that help to build their employment brand. Individual employees can also send updates to their connections with links to relevant articles, news items, and blogs, which taken together may also help to strengthen your employer brand. The company page can also be used to highlight your company’s products and services.

It allows you to poll — LinkedIn provides the capability of polling a large number of individuals on professional issues. Not only will polls provide you with valuable and current information but they will also signal to others that you (the poll sponsor) are a key information source on that topic.

It is integrated with many other services — LinkedIn is integrated with sites like SlideShare, you can also view the presentation work of an individual prospect who you are interested in. LinkedIn allows you to link with blogs of your choice and it is at least partially integrated with many other vendors including Twitter, Taleo, Amazon, and Windows Live Messenger, just to name a few.

It allows InMail for communications — LinkedIn has its own internal e-mail tool for sending messages. However, unless your messages are scripted perfectly, you can’t expect fast responses or a high response rate on your InMails. In addition, if you make the mistake of frequently spamming messages or job postings, your response rate will quickly degrade.

It provides an advertising capability — Although its advertising approach is not as strong as other portals, LinkedIn provides the capability of strategically placing ads covering your products or jobs.

Reference:https://www.ere.net/20-reasons-why-linkedin-will-be-the-1-recruiting-portal-of-the-future/