9 Advantages of Mobile Apps over responsive eCommerce websites
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1. Mobile Apps are faster
At the end of the day What users think and like is what brings business and profits.Applications are usually 1.5 times faster than mobile websites and they perform actions much faster too. Applications store their data locally on your device. Allor, data retrieval happens in the blink of an eye. In the case of mobi-sites, data needs to be fetched from the web servers which can take from few seconds to a minute depending upon the network speed and packet sizes.
2. Personalized content
Users love highly tailored content according to their preferences. It’s like offering them a tailored communication in the language they speak and understand. User-centric personalisation is critical in making their experience delightful. Personalisation can be based on a user’s interest, behaviors, location, culture etc. And mobile apps make it easy to cater personalized experiences.
3. Instant Online and Offline access
All mobile apps offer instant access by a tap. They allow users to consume their content quickly offering seamless experience via storing vital data that can be accessed offline too. Some apps like banking, storefronts, retail, finance, games and news work both online and offline. i.e. loading a news item or a game that can be read or played without internet connection is just wonderful.
4. Using device features
Mobile apps have an added advantage where you can code an app into utilizing various features of a native device. So, once downloaded they can use features like Camera that can scan PFDs, QR and Bar codes and NFC to use for payments, GPS to connect with maps and other services and accelerometer, gyro meter and compass that can be utilized for thousands of different purposes.
5. Push Notifications and instant updates
In-App notifications are received when a user opens an application on their devices. Push notifications are received on devices regardless a user opens an app or not. Basically, the update and promotional notifications which you receive on your devices on a daily basis are Push Notifications.
6. Branding and Design
Unlike websites that rely on browsers to support functions, mobile applications can be designed to support swipe gestures like a drag, pinch, hold, tap, double tap and more, each performing a certain action that increases user friendliness.
7. Productivity Improvement and Cost reduction
The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing the same resources and place to order, give replies and train about your products and user behavior. They tend to increase productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.
8. Interactive Engagement
Mobi-apps have their own interfaces that allow users to experience two-way immersive experience. They can simply share an image to their friends and show what they’ve bought via easy sharing and one-click buy, will boost your conversation with the customers and revenue.
9. Increased SEO potential for your website
Your app can be advantageous in two ways, for your in-app content and your website content as synonymous words will be used in the content for products and services. Google these days rank your in-app content too and you can modify your content in your application to help you with your website SEO
source :https://medium.com/@KNOWARTH/9-advantages-of-mobile-apps-over-responsive-ecommerce-websites-6aed1e6db0d8
