Author Topic: Digital marketing process  (Read 1449 times)


  • Full Member
  • ***
  • Posts: 126
  • Karma: +0/-0
    • View Profile
Digital marketing process
« on: June 10, 2019, 12:54:42 PM »
Digital marketing process

1.Research – Learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.

2.Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.

3.Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience.

4.Measure – Prove to leadership that the investments made are yielding incremental results toward your goals.

5.Optimize – Report on goals and refine your strategies that increase the productivity of input > output. Then double down on investment in areas that show promising results.