Facebook best practices

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Facebook best practices

1. Respond to messages
With Facebook Messenger, you can reply to customers as your business. Your inbox is located at the top of your page when you're signed in as a page admin.Facebook Messenger is an important customer service tool, and customers expect you to use it. In fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer. Facebook Messenger is attractive to customers because they expect a fast response, and many people are more comfortable live chatting than calling.Messenger has several new tools and updates that make it easy for brands to engage with customers on the platform, including natural language processing for Messenger chatbots.According to a January 2019 New York Times article, Facebook is making plans to merge Facebook Messenger, Instagram messages and WhatsApp to create a unified messaging platform. This plan would make it possible for users on the three apps to communicate with each other, and you'll be able to connect with your customers on all apps.

2. Use insights to determine the success of your campaigns
Facebook Insights is an analytics tool. It's free to use, and it shows data on actions taken, page views, the number of people you've reached, the number of post engagements and more. This information can help you measure the effectiveness of your social campaigns and how to improve your posts.

3. Use publishing tools and schedule posts in the future
You can use Facebook Publishing Tools to schedule posts to go live in the future. You can also create videos, advertise your business, promote an event, make an offer, write a note and post job applications on your Facebook page.It's important to post regularly – at least twice a week. If you find that you're spending too much time on Facebook each day, try third-party social media management tools such as Hootsuite or Buffer. While creating and scheduling and multiple posts takes time upfront, it saves you time in the long run. [Interested in social media management and monitoring tools? Check out our best picks on our sister site, Business.com.]

4. Know your target audience
Facebook has excellent targeting tools. When you're promoting a post, you can target specific demographics, locations and interest groups. In order to have successful ads, you need to know who you're trying to sell to first. Once you know your target audience, use the targeting tools Facebook offers.

5. Be personable, not just sales
Even though you've created a business Facebook page to connect with customers and ultimately to make sales, your audience doesn't want to see advertisements. Try to create personable and engaging Facebook posts. [Related: How to Use Social Media to Drive Sales]

6. Offer giveaways and contests
It's difficult to drive organic traffic on Facebook, but regularly running giveaways and contests helps. Before you create a contest or giveaway, make sure you understand and are following Facebook's rules. If you don't follow the proper laws, you could be in legal trouble. Learn more about the laws and guidelines of social media contests and sweepstakes in this Business News Daily guide.

7. Create and advertise events
You can create events as a business on Facebook. You can invite anyone to these events and pay extra to promote them to a targeted audience on Facebook. Events can be a fun way to engage your audience and turn them into customers.

8. Share relevant content from other sources
It can be time-consuming to create and share only original content. Curating content from other sources can save time and effort. Networking with other sources can also benefit you in other ways, and they may share your content in return.

9. Have conversations
Don't publish a post and then not open Facebook for a week. Create and share posts to engage with your audience. Respond to comments, questions and concerns. If you're having conversations with your audience, they're more likely to become your customers.In January 2018, Facebook announced it made major changes to its newsfeed algorithm. With this change, Facebook prioritizes personal connections and engagement. In short, your posts won't be seen unless they generate a conversation.Another way to be engaging on Facebook is with its polling features. It's similar to Twitter's polls and is a great way to start a conversation or get to know your customers' opinions. To create a poll, go to your Page Manager and select Create a poll from the icon menu below the Write Something box.

10. Highlight business milestones
Highlight company milestones and celebrate anniversaries on Facebook. These posts usually engage your audience and will make you seem more personable. If you're offering a special promotion for any milestones or anniversaries, promote that on your page as well.

11. Use Facebook ads
The best way to reach your desired audience is to run Facebook ads. While these cost money, they're effective, because you can choose your target audience based on demographics, behaviors or contact information. You can choose a daily or overall budget for ads, select the amount of time an ad runs and adjust your desired audience. Facebook tracks the interactions on each promotion you run, which helps you develop highly successful campaigns in the future.

12. Create Facebook videos
If you're scrolling through your Facebook timeline, you might notice a lot of videos. That's because videos do great on the platform. One way to create Facebook videos is through Facebook Live, which allows you to broadcast to a large audience for free.With Facebook Live, you can have real-time conversations with followers and give them an inside look at your business. For more tips on how to effectively use Facebook Live, read this Business News Daily guide.

Reference:https://www.businessnewsdaily.com/7761-facebook-business-guide.html