How to Promote Your Business With Instagram
#1: Use Hashtags
I know what you’re thinking—not hashtags again! And while it’s true that hashtag abuse is a serious problem, hashtags play an important role in Instagram engagement.
Max Woolf analyzed over 120,000 Instagram photos to determine whether a correlation exists between hashtags and likes. He found that the more hashtags an Instagram photo has, the more likes it gets. Why? Because hashtags give photos a larger reach.
#2: Build Trust
When Kayla Itsines, an Australian personal trainer, started on Instagram, her photos and videos were comprised of fitness selfies, clips of her workouts and mouth-watering pictures of her meals. Over time she started attracting attention and received tons of questions about her diet and workout regimen.
How did Itsines leverage that attention to grow her business? She created the Bikini Body ebook and a 12-week training guide. As her success grew, she introduced part two of her guide, as well as a line of fitness equipment.
Kayla now has over 1.7 million followers and a dedicated customer base.
#3: Connect and Collaborate
What better way to build brand awareness than to have an influencer promote your product?
Like other social platforms, Instagram has communities related to pretty much any industry. For example, Instagram has a large number of makeup experts that, as a group, garner tens of millions of fans.
Makeup company Sigma used that community to their advantage by contacting influential members and sending them samples in the hopes of a product review. How does giving away free products to influencers help Sigma?
#4: Post Regularly
Just like any other social network, the key to success on Instagram is frequent and consistent posting.
Instagram’s feed functions much like Twitter’s real-time feed—it’s constantly refreshing. That means it’s essential to post frequently so you can ensure visibility in your followers’ feeds.
Source:https://www.socialmediaexaminer.com/promote-business-with-instagram/
