How to Choose a Great Brand Name
If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts.
Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a business, a product or a service, you have a number of options:
1. Use the founder or inventor’s name (Hewlett-Packard)
2. Describe what you do (Southwest Airlines)
3. Describe an experience or image (Sprint)
4. Take a word out of context (Apple)
5. Make up a word (Google)
It’s important to decide what your name should mean and represent. For example, if you’re running a company that provides business naming services, your name is a sample of your work – it should be great, right?
