The keys to driving broad consumer adoption of digital wallets and mobile payments
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ou may have already imagined this vision of your future:
You head to work in the morning with nothing more than your smartphone in the pocket of your stylish business-casual outfit. While walking to your car, you order and pay for your morning coffee, stopping into the coffee shop for a quick pick up. At your office building, you enter easily, even though you don’t have your ID card.
When you head out for lunch, you get a text message offering you a free soda at your local deli. After a few clicks on your phone, you order your sandwich, redeem your free soda, and pay for lunch. On your way to pick it up, you complete a tedious lunchtime shopping errand that your spouse has unexpectedly requested.
You accomplish all this using nothing more than an app or quick wave of your smart phone. No phone calls, cash, credit cards, paper coupons or loyalty cards are needed. Perhaps not even an ID card. Such is the value, ease and convenience promised by mobile wallets.
Source :
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-keys-to-driving-broad-consumer-adoption-of-digital-wallets-and-mobile-payments
