WHAT IS THE DIFFERENCE BETWEEN CREATIVITY AND INNOVATION?
Creativity is the capability or act of conceiving something original or unusual
Innovation is the implementation of something new.
Invention is the creation of something that has never been made before and is recognized as the product of some unique insight.
An invention might be a product or device or method that has never existed before. So every invention is an innovation. But every innovation is not an invention. When your company first published its website that was a major innovation for the company even though many other websites already existed.
We tend to think of an innovation as a new product but you can innovate with a new process, method, business model, partnership, route to market or marketing method. Some of the most powerful innovations you can make are in business methods and customer services. If we look at companies like Dell, eBay and Amazon we see that their great innovations were with their business models rather than in new products.
