The Definitive Guide to Personal BrandingWhat Is Personal Branding:
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When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
Why Personal Branding Matters
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When it comes to building a personal brand, some people dismiss the process as being too time consuming, or not that important.
It’s true - you will have to devote time and energy into self branding properly. But the idea that building a personal brand is not important is just false, and here’s why.Regardless of your age or professional stage, someone is screening you online. What they find can have major implications for your professional (and personal) well-being.
Just consider the numbers. According to CareerBuilder:
"More than half of employers won't hire potential candidates without some sort of online presence today."
Don’t lose out on an interview over something you can control - like your personal brand
Personal Branding Can Help You Take The Next Step
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Numbers aside, the most important reason to focus on personal branding is to help yourself. Think of this as building an additional channel for growing your own successes.
Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement.
When building your brand starts to feel like a job, remember that it is an essential part of cultivating your career. And keep in mind that the greatest investment of resources, time and effort will likely come up front.
Building and optimizing new profiles, generating content about you and your work, identifying your goals, building a brand strategy - this can feel overwhelming. But once you’ve established a strong foundation, you’ll have a roadmap to follow, which makes the whole process much more manageable.
