Ethical Marketing: 5 Examples of Companies with a Conscience
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Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles?
These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of ethical commerce and corporate philanthropy. Brand authenticity has never been more crucial to a business’ success, and companies that have dedicated themselves to the greater good instead of solely to their bottom lines have seen a remarkable surge in support – and revenue.
In this article, we’ll learn what ethical marketing is and take a look at how five different brands have proven their commitment to ethical marketing. The following examples show the principles of ethical marketing in action, as well as why championing good causes is so effective for today’s brands.
What Is Ethical Marketing?
Before we dive into the examples, let’s take a moment to clarify what ethical marketing means.
Source : https://www.wordstream.com/blog/ws/2017/09/20/ethical-marketing