10 High-Profile Brand Partnerships
1. Apple + Hermes
(https://lh4.googleusercontent.com/mbpLvTOymjycMGsoyGZiPT9j-Njiv64Qd7n7A_OGZoirKamTi4grMtpgX5KgAw7uaaN1b5imfZeNmPsgerrK4KVZ9rhkt1yRLB0j19Jftjjh2H2o6HjvpOaGAbgZXJQOci59XyyG)
2. BMW + Montblanc
(https://lh3.googleusercontent.com/FQhGJuRJLy4piZ9TB9R4X0LYQvfEIoiNmiPWvARWHnFPVUAo-5HhNyuexJDmVIqELDEPlbidLGFApH5-2DcBpDeFyc-FYI2qz9GTuxvvm5zv35ypo6ITEharB4YNSelqBtZr3lMB)
3. Balmain + H&M
Last fall the French couture label Balmain partnered with H&M to offer runway looks at slightly more real-world prices. Judging by the swift sell-out and accompanying #Balmania hashtag, the collaboration was a major success. Balmain got a much-needed shot of relevancy in the digital age by bringing its ornate styles to a wider audience, promoted by this year’s hottest model, Kendall Jenner. Following in the wake of Target’s successful high end partnerships, H&M expanded its range from fast fashion to high fashion in this much-hyped partnership.
4. EVA Air + Hello Kitty
(https://lh4.googleusercontent.com/y4MDZa8m5Aozu3msxXhhvF8opcqykdhnx5m7Rg83xAh1t-LL_YyxdOeaDiin8RYmu5dgVt20DyXElTkgxi-B09_8S-VahVzWJzKa-2LooCSECrLtK80YLEOLfpDqEmkH-NDyCUcM)
5. Ford + Hearst
(https://lh6.googleusercontent.com/55E8JtVu853Xo32HMAebhR2kCXTtuGKMRidw2ZFYFuNA5kSq770IUeOzhUpt744NFwMzpfsGzmRHBsYb2lkJFRmu_-0CZZo88bW9EevkWksVJPyKtKwNCpntrQKrTjtoLu1g47qF)
Ford’s branded content partnership with Hearst took “Built Ford Tough” to new levels with over 120 pieces of original editorial content. Running with the slogan “The Code,” this content conveyed a set of skills and tools that every Ford man should possess. Running in Esquire, Popular Mechanics, Road & Track and Car and Driver, the Ford F-150 lifestyle organically reached its target audience with thoughtful content offering practical lifestyle advice.
6. Covergirl + Lucasfilm
As the world geared up for the premier of the seventh Star Wars movie, brands hopped on the bandwagon of George Lucas’ record-breaking space saga with products marketed around the franchise. Covergirl’s Star Wars makeup line is interesting.
7. Burberry + LINE
8. Spotify + Starbucks
9. Ikea + Dreamworks
10. UNICEF + Target[/font]