Author Topic: Electronic Methods of Communication in Business  (Read 1743 times)


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Electronic Methods of Communication in Business
« on: June 12, 2019, 09:32:46 AM »
Electronic Methods of Communication in Business

As technology progresses, new communications are born and old ones-many of which seemed new not so long ago-fade away. When you're trying to connect with employees, colleagues, bosses, clients, customers, suppliers or any other business contact, you may have more choices than you realize. Whether for interpersonal or marketing communications, various methods of electronic communication are critical to getting business done efficiently and cost-effectively.

Social Networking Media
The capability and uses of social networking media continue to evolve. Some maintain social networking represents a new frontier in marketing and business networking. Companies promote events, communicate with customers, offer discounts and draw attention to sales using social networking media. Recruiters and salespeople often seek key contacts through social media sites.For example, recruiters may search for a chief financial officer (CFO) candidate by sifting through and connecting with CFOs who are listed on business social networking sites. This gives them a new way to reach people without having to get past secretaries or working hard to get private home phone numbers.Social media sites allow businesses to reach out to customers about sales and promotions and hear input, positive or negative. It's usually a good idea to regularly monitor corporate social media accounts for customer feedback.

Videoconferencing and Conference Calls
Conference calls have long been a staple of business communication, especially for people working remotely from one another. They've been joined by videoconferencing tools like Skype and Google Hangouts, which let people see each other and share files and documents in real time.They're generally accessible through a wide range of devices, including traditional computers, smart phones and tablets.

The Importance of Email
One of the older forms of electronic communication remains a staple of modern business. Because of its versatility, email can be used for asking questions and getting answers, holding mini-group conferences, making people aware of issues, passing along documents, sharing information and much more. Most courts now admit email as evidence and legal proof of contracts and transactions.From a marketing standpoint, email has become a popular medium for sending messages to customers. For many companies, email blasts supplement and replace what used to be print direct mail. Now instead of getting a card in the mail about their favorite store's upcoming sale, customers receive graphically enhanced emails. Not only does this reach people directly, but email blasts help companies save on printing and mailing costs.

Instant Messaging Tools
Instant messaging tools like Slack and Microsoft Teams have become important for business communication. More professional than previous instant messaging tools geared to casual use, they're useful for letting workers share quick thoughts or even hold digital meetings in and out of the office. Most also include facilities for sharing files.