Author Topic: Traditional marketing vs. digital marketing  (Read 3759 times)


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Traditional marketing vs. digital marketing
« on: June 03, 2018, 10:56:28 AM »
Traditional marketing vs. digital marketing

What is traditional marketing?
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion:

   Newspaper

   Flyers

   Radio

   Television

   Billboard advertising along roads and highways

   Magazine ads

What is digital marketing?
Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base. It includes the following:

   Business networking sites such as LinkedIn
   Social media sites such as Facebook, Instagram and Twitter
   Email marketing
   Paid pop-up ads
   Blogs
   Click baiting URLs for viral content marketing
Although all the marketing techniques used in digital marketing appear similar, online marketing is a far more versatile mode of marketing than conventional one.

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