Author Topic: Digital marketing as an opportunity to expand textile and apparel business  (Read 3059 times)

Afsana Ahmmed

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Digital marketing as an opportunity to expand textile and apparel business
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Bangladesh is one of the leading textile and apparel manufacturing countries in the world. To attract the target customer the industry is taking many marketing strategies. Nowadays with the change of technological environment, digital marketing has taken place a very important role in the world.



Digital marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

There are some common tactics of Digital marketing and all of this tactics are used in B2B (Business to Business) and B2C (Business to Customer). However, most of the textile business of Bangladesh is B2B. So for B2B all of those tactics are not applicable. Tactics those are applicable in the marketing strategy of a textile manufacturing company are discussed here.

Source : https://www.textiletoday.com.bd/digital-marketing-opportunity-expand-textile-apparel-business/