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Leadership Story / Entrepreneur Profile: Syed Manzur Elahi
« on: May 21, 2018, 10:05:39 AM »
                                                                     Entrepreneur Profile: Syed Manzur Elahi

A prominent Entrepreneur  from Bangladesh, Syed Manzur Elahi is the chairman of Apex Group- a leading Bangladeshi Conglomerate in the leather and footwear industry. He also has ventures in the insurance, advertising, banking and pharmaceuticals industries.

Early Career

After finishing his Masters Degree in Economics from Dhaka University, Syed Manzur Elahi worked in an MNC for 7 years before turning himself into an entrepreneur at the age of 30. Today he leads Apex Tannery Ltd, Apex Footwear Ltd, Apex Enterprise Ltd, Apex Investments Ltd, Blue Ocean Footwear Ltd, Grey Advertising Bangladesh Ltd and Quantum Consumer Solutions Bangladesh Limited. He was also the founding Chairman of Mutual Trust Bank Ltd. Currently he’s a Board Member in a number of companies including Mutual Trust Bank Ltd, Pioneer Insurance Co., Ltd, and International Publications Ltd, owning company of the Financial Times.

Voluntary Activities

Having attended a number of International Workshops including Worskshops at the University of Michigan and Harvard, Mr. Elahi has also involved himself in a number of activities outside of his business that have also contributed in Bangladesh’s development. He served as an Advisor in the Caretaker Governments of Bangladesh in 1996 and 2001. Besides, he was also the President of Metropolitan Chamber of Commerce and Industry and Bangladesh Employers Federation. He contributed in the education sector of Bangladesh by being the Founding President and Treasurer of a leading Bangladeshi Private University. Finally, he’s also a Trustee for CPD (Center for Policy Dialogue), one of Bangladesh’s leading think tanks, and he’s a Trustee of “Manusher Jonno” (a DFID organization). Both the organizations fund NGOs, who resist woman and child oppression.


Syed Manzur Elahi has won a number of awards, two of them being  “Business Executive of the year 2000” by the American Chamber of Commerce, Bangladesh and later the “Business Person of the Year 2002” award, sponsored by the Daily Star and DHL Worldwide Express.


MakerSpace / Plastic bottle craft | Plastic bottle organizer
« on: May 09, 2018, 04:11:43 PM »
Plastic bottle craft | Plastic bottle organizer

Amazing DIY using waste newspaper and broken rice | Best out of waste

Easy Photo Frame with Popsicle / ice cream sticks, Room Decor ideas using simple craft trick

3 Leadership Stories to Help You be a Better Manager

Leadership Stories #1:

[/b][/size][/color]There and back again, turning an A Player into a B Player
In a past company, we had a small team that worked remotely. We got together a few times a month but otherwise relied on email and calls to stay on the same page.

This was great to allow everyone to be efficient and focused on their work. Unfortunately, it also created management blind spots.
Over time, another leader and I noticed one of our best team members seemed to be disengaging. They didn’t bring the same enthusiasm and extra touch to their work we previously saw.In a one on one with their manager, we discussed their recent work.  Did we need to let them go? What happened?
Neither of us knew the answer.

The epiphany: A lack of real communication
As we continued speaking we realized both of us had failed to check in with her. It had actually been months since either of us last checked in with her.

Realizing their drop in quality of work might just be our fault, I took responsibility.  I reached out to them and immediately scheduled a 1 on 1. I’m very glad I did.I started the 1 on 1 by apologizing that we hadn’t been checking in with them.  Then we started talking about how they were doing.It was then I discovered that their interests had shifted and they wanted to make some small changes to their role. They also had different long term goals now, so what we thought was great tasks that furthered those goals, were actually wrong.
What’s most amazing to me in retrospect is how quickly things turned around.  After just two 1 on 1s where I listened and made some small changes, they started showing their past enthusiasm and quality work.

The Lesson:
From that point forward, I’ve always kept in mind that you can’t take any of your good people for granted. You have to make time to check in on them, and assume if there’s a problem it could just as much be you causing it as anything wrong with them.And all it took was making time to listen and take action on what I heard.

Leadership Stories #2: How a missed phone call made a great impression

The second leadership story, is not one I experienced first hand, but it’s stuck with me ever since.  I learned it from my father, who I’m lucky to have as a father and a mentor in business and leadership.

He told me this story during a catch up call shortly after it happened. Since learning the lesson, I’ve tried to always do the same to great effect, so sharing it with you today.

The phone call
One day, my father was meeting privately in his office with a staff member. They were discussing a number of issues important to them when the phone rang.

My father ignored it.

After 3 rings, she looked at him and asked, “Aren’t you going to get that?”

He paused, and remarked, “No. I don’t know whether that call is important or not, but it can wait. I do know this meeting is important.”

Feeling valued, she got a big smile and they continued the conversation with new energy.

The Lesson:
What you pay attention to, and how you respond to things matters a great deal to your team.

This third and final leadership story is the one that surprised me most. It was a big gamble at the time, and definitely worked out better than I expected.

One day I was having a one on one with a team member and they told me that they had a new career goal. Suddenly they wanted to head in a very different direction. Instead of doing business development (their current role), they wanted to become a product manager.

Now, this news was surprising and concerning for a few reasons:

They were very good at business development.
We needed the revenue and partnerships they built in this role.
We didn’t have any product management work available for them.
They were also one of our best people, so we did not want to lose them. However, it was clear they had given it a lot of thought. They had good reasoning for the change and were determined to do it whether we supported them or not.

The Gamble
Rather than try to convince them they shouldn’t pursue their passion, I decided to embrace it.

I told them that if they kept doing a great job in their business development work, I would help them learn how to become a product manager. [Ed note: Before starting Lighthouse, I was a product manager myself]

At the time, I was afraid that with their change of interests, they’d start checking out of their BD role. I worried that any encouragement I gave on product management, will take away from the critical work we needed.

How wrong I was.

They actually did their best work after this conversation. For the next 18 months, they did their best work ever.

And all I had to do were some very simple low cost ways to support their learning:

We bought them the best books on product management to read.
Once a month we met to discuss anything they wanted to about product management, which also helped me see their progress in building their skills.
I introduced them to other good product managers I knew to learn from them, too.
The Lesson:
I was going to lose this team member whether I helped them or not. However, because I helped them, they helped me by working hard while they used their time to learn and build the skills for their change.

Most of your team members will want to grow in ways that align with their current job or a promotion they want. As a manager, supporting them often takes you very little time and can really pay off in their morale and motivation.


Instagram / How to Promote Your Business With Instagram
« on: May 09, 2018, 03:20:51 PM »
How to Promote Your Business With Instagram

#1: Use Hashtags
I know what you’re thinking—not hashtags again! And while it’s true that hashtag abuse is a serious problem, hashtags play an important role in Instagram engagement.

Max Woolf analyzed over 120,000 Instagram photos to determine whether a correlation exists between hashtags and likes. He found that the more hashtags an Instagram photo has, the more likes it gets. Why? Because hashtags give photos a larger reach.

#2: Build Trust
When Kayla Itsines, an Australian personal trainer, started on Instagram, her photos and videos were comprised of fitness selfies, clips of her workouts and mouth-watering pictures of her meals. Over time she started attracting attention and received tons of questions about her diet and workout regimen.
How did Itsines leverage that attention to grow her business? She created the Bikini Body ebook and a 12-week training guide. As her success grew, she introduced part two of her guide, as well as a line of fitness equipment.
Kayla now has over 1.7 million followers and a dedicated customer base.

#3: Connect and Collaborate
What better way to build brand awareness than to have an influencer promote your product?

Like other social platforms, Instagram has communities related to pretty much any industry. For example, Instagram has a large number of makeup experts that, as a group, garner tens of millions of fans.

Makeup company Sigma used that community to their advantage by contacting influential members and sending them samples in the hopes of a product review. How does giving away free products to influencers help Sigma?

#4: Post Regularly
Just like any other social network, the key to success on Instagram is frequent and consistent posting.

Instagram’s feed functions much like Twitter’s real-time feed—it’s constantly refreshing. That means it’s essential to post frequently so you can ensure visibility in your followers’ feeds.


Instagram / How Instagram Makes Money (FB)
« on: May 09, 2018, 03:12:18 PM »
How Instagram Makes Money (FB)

When Facebook bought mobile photo-sharing app Instagram for around $1 billion in cash and stock in April 2012, Instagram was less than two years old and had no revenue. The deal was met with widespread mockery, including a segment on “The Daily Show.” But by December 2014, Citigroup analysts were saying that Instagram was worth $35 billion.

Instagram, Facebook and Advertising
Instagram makes its money from advertising, just like Facebook. Facebook doesn’t break out Instagram’s financials, but in 2016, about 97% of Facebook's third-quarter revenue was derived from ads. Ad revenue for the quarter was $6.82 billion, a 59% increase from the same quarter the year before, according to the company's latest quarterly report.
The Inexorable Growth of Mobile
Instagram’s strength, and the main reason Facebook purchased it, is its devoted – and growing – mobile user base. As of April 2017, Instagram reports over 600 million daily active users according to its website. 80% of Instagram's users are outside of the US. Facebook CEO Mark Zuckerberg has said the app is on its way to reaching 1 billion people.

When it bought Instagram, analysts criticized Facebook for having little presence on mobile phones. Mobile has been a growing segment of Facebook’s advertising, accounting for 84% of ad revenues in the third quarter of 2016, compared to 78% from the same quarter in 2015.

Advertising on Instagram is becoming increasingly sophisticated. One of the features allows advertisers to show slideshows and link to sites outside Instagram. Its carousel ads “bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more,” according to Instagram’s business blog.

Instagram Leverages Brand
That brand advertising has thus far eluded some of Facebook’s biggest web competitors. The blog Stratechery has identified dependence on click-through ads and failure to build a business in brand advertising as one of Google’s biggest weaknesses. If Instagram can win a significant part of that market, it would become, as Zuckerberg predicts, a meaningful business in its own right.

The Bottom Line
Like many big names in social media, Instagram started as a fun idea without a clear path to profit. Similar to its parent company, Facebook, advertising has become the key to its monetization. Because it is fundamentally a photo sharing app, it is a natural platform for branded advertising. Many iconic companies whose brand visuals are immediately recognizable, such as Nike, have eagerly embraced the platform.

The company also tries to stay in line with industry trends, and has on occasions been accused of stealing features from the rival Snapchat (SNAP). In 2016, Instagram launched Instagram Stories and disappearing photos and videos for groups on Instagram Direct, a feature suspiciously close to Snapchat's My Story.


Twitter / 7 useful insights you can learn from Twitter analytics
« on: May 09, 2018, 03:04:53 PM »
7 useful insights you can learn from Twitter analytics

Twitter analytics provides a wealth of information that can help you create meaningful Tweets that will resonate with your target audience. Below are seven things you can learn from your Twitter data.

Audience insights
Want to know what your followers are interested in, their professions, and what they’re purchasing? Look no further than the audience insights dashboard.

Here you’ll essentially find an online profile of your follower make up, including:

Marital status
Buying style
You likely know who your target audience is, but do your Twitter followers match that same profile? If not, you may need to rethink your audience and your content strategy to better serve your current following, or consider running an ad campaign to gain more targeted followers. For example, if you’re a premium brand and only a very small percentage of your followers purchase premium brands, you probably need to refocus your efforts. Similarly, if you’re constantly Tweeting about weddings, and very few of your followers have an interest in this, your content may need a new angle.

Comparison data
All the information available on your followers is also available for all of Twitter, as well as select audience groups. You can compare your followers with different personas, demographics, interests and consumer behaviors to see how your brand measures up.

Tweet impressions
Under the Tweets section, you can find a list of all your Tweets and the number of impressions. You can see individual Tweet performance, as well as recent months or a 28-day overview of cumulative impressions. Capitalize on this information by repurposing Tweets that gained the most impressions, or creating Tweets on a similar subject.

You can also use the cumulative overview to compare monthly activity. What did you do differently in a month with higher impressions? Did you Tweet more frequently? Take a look and see how you can recreate months that earned you high impressions. Another option is to try out Promoted Tweets, which will help your content reach more people.

Tweet engagements and engagement rate
[/b]Similar to impressions, the Tweets section also shows your Tweets engagement, or the number of interactions your Tweet has received, as well as the engagement rate, which is engagements divided by impressions. If your Tweets are receiving little engagement, you may want to rethink your subject matter and format, for instance, you may want to add photo or video to your content mix, which tends to generate more engagement.

Follower growth
In the followers dashboard, you can track how your following has increased over the last 30 days, and also how many new followers you’ve received per day. If you notice a particular day has either gained or lost you several followers, be sure to check what you Tweeted that day to try and determine the cause. You can also consider running a Followers campaign to gain engaged new followers.

Event and trending topic data
Discover upcoming holidays, events, and recurring trends, and find out who’s Tweeting about them. This is great way to find potential new content ideas, and conversations to join in on.   

Video content performance
If you’re using video as part of your content strategy, you can track your video views, as well see a bigger picture of how people are responding to your videos. For instance, are they watching it to completion?

If you want to fine-tune your Twitter strategy, spending some time understanding your Twitter analytics is a great place to start. Get started by viewing your Twitter analytics dashboard today.


Linkedin / 10 Ways You Didn’t Know LinkedIn Could Find You a Job
« on: May 09, 2018, 02:55:24 PM »
10 Ways You Didn’t Know LinkedIn Could Find You a Job

Here are 10 LinkedIn strategies, tools and tips you might not have known about, each of which can put you one step closer to a new job—or new career.

1. Make yourself memorable with great stories.
Recruiters and hiring managers are like anyone else—they respond to story-telling rather than mind-numbing lists of facts. Plus, research shows that stories can aid memory. So telling a good story or two in your LinkedIn profile could make you more memorable to recruiters.

Example: For each job you post on your profile, don’t simply state your responsibilities. Weave an interesting tale about your successes in the job, Gresham recommends. Most important, explain the problems and how you solved them, especially if you came up with creative solutions to important challenges. Keep your narrative succinct; a lengthy yarn could be a turnoff to busy recruiters.

2. Focus on where you’re going versus where you’ve been.
Professionals at mid-career are often looking to reinvent themselves after years of working in a specific type of job or industry, Gresham says. But too often, their LinkedIn profiles only reflect where they’ve been. Instead, focus your profile on where you want to go.

Find your ideal jobs, then build your profile around those, Gresham advises. For example, while it’s tempting to list tons of skills from all your years of experience, keep your focus on what’s relevant to the job you’re seeking. And by all means, remove skills you no longer want to use in a job. Gresham says she once listed Facebook consultant among her skills on LinkedIn but deleted it when she decided she no longer wanted to do Facebook consulting.

3. Keep it fresh.
A LinkedIn profile should be a “living, breathing document” that clearly represents what makes you “unique and worth hiring,” Gresham says, not a static set-and-forget online resume. One way to keep your profile alive: regularly share updates on topics related to your field, just as you share updates on Facebook.

Posting long-form content, such as LinkedIn blog posts, is “another great way to catch a recruiter’s eye,” says LinkedIn’s Career Expert Catherine Fisher. You can “share thought leadership advice, insights on the day’s top stories or industry trends to reinforce your experience,” which helps position you as an expert in your chosen field.

4. Get visual.
In the Instagram age, many people respond well to visual content, so whenever possible, make your LinkedIn profile more visual, Gresham advises.

Have you won awards, or do you have impressive degrees or certifications? Great—post photos of them on your profile, rather than simply listing them in text. If you’ve given a well-received presentation, post it on SlideShare (which LinkedIn owns) and add it to your LinkedIn profile. (Here’s how.) If you’ve appeared in or produced an interesting video, post that to your LinkedIn profile, too.

5. Make yourself accessible.
One common mistake on LinkedIn is not making it clear how others can reach you via email or phone, Gresham says. LinkedIn limits the number of InMails its paid users can send, and doesn’t allow members of its free service to send InMails at all. That’s why it’s important to list your email address and phone number prominently in your profile, such as in your summary.

6. Directly contact hiring managers and recruiters.
Thanks to caller ID and overflowing email inboxes, contacting important businesspeople is getting increasingly difficult, notes Bob Bentz, president of Purplegator, a mobile marketing agency and a LinkedIn power user. “LinkedIn is a job seeker’s best friend because it avoids gatekeepers—the guard dogs of important executives,” he says. “In fact, LinkedIn is probably the only place where you can get a message directly to the person doing the hiring,” via InMail.

Bentz offers additional advice on composing your InMail: “I recommend sending a LinkedIn message on Sunday. C-level executives usually spend Sunday night preparing for the week ahead, and one thing they do is check their LinkedIn page. They’ll be impressed by the fact you’re working on a Sunday. It’s important that your initial message simply introduce you and not be overly pushy. You want the executive to see your credentials on LinkedIn and remember who you are. Try to find some common ground in your message. Mention the people you’ve already met in the interview or screening process and compliment their personality and professionalism. This isn’t the time to pitch for the job. That will come later.”

7. Think of LinkedIn as a search engine.
LinkedIn is as much a search engine as Google, one focused on finding professionals, recruiters, companies and jobs, says Lori Bumgarner, a career and passion coach. Use it to search for recruiters in your industry. Example: If you’re in advertising, you might do a search on advertising recruiters.

You can browse for jobs using Linkedin's "Jobs you may be interested in" page, too

On the flip side: Recruiters search for candidates using keywords, so it’s important to build out your Skills & Endorsements section with relevant keywords for which you want to be found.

“Most people think this section of their profile doesn’t matter,” says Donna Svei, a retained search consultant and executive resume writer. But hiring managers and recruiters use LinkedIn Recruiter, a premium plan designed for recruiters, to search for possible job candidates. And LinkedIn users who “build out their Skills & Endorsements section with the keywords that internal and external recruiters use to find people like them are much more likely to be featured in recruiters’ search results,” Svei explains. “That increases relevant profile views and the chance you’ll get the nod for a first interview.”

8. Never say you’re seeking new opportunities.
Most experts agree that you should not mention your job search in your LinkedIn profile—especially if you’re employed. Recruiters don’t use terms like job seeker in their searches, notes Sonja Hastings, a software and tech sales recruiter for Optimal Sales Search. In fact, they may actually avoid profiles with the word seeking in them, adds Bumgarner. Another reason: putting job seeker or in transition in your profile “makes you look a little desperate,” notes Gresham.

9. Clean up your other social media profiles.
While LinkedIn is by far the most important social network job recruiters use, it’s by no means the only one. According to the Jobvite survey, Facebook is the second most visited social network among recruiters (55 percent, versus 87 percent for LinkedIn). If recruiters don’t like what they find out about you on another social network, it can kill your chances at getting hired.

10. Post a professional photo—so recruiters can find you.
A lack of a LinkedIn profile photo is the kiss of death, experts agree. It makes your profile look suspicious. It also makes your LinkedIn profile incomplete, and LinkedIn favors completed profiles in the search results that recruiters and others see, says Gresham.

In fact, LinkedIn members who include a profile photo receive up to 21 times more profile views, notes Fisher. “Your photo is your virtual handshake, so upload a photo that aligns with your role as a professional, but that makes you approachable,” she adds. “And remember to keep it professional! Unless you’re a veterinarian, a photo with your cat is probably not the best choice.”


This Is What Recruiters Look For On Your LinkedIn Profile

When you’re looking for a job, your LinkedIn profile is a 24/7 information resource for the recruiters who are looking for talent. In fact, in the Jobvite 2016 Recruiter Nation Report, 87% of recruiters find LinkedIn most effective when vetting candidates during the hiring process.

But what really catches a recruiter’s eye when they’re scrolling through your profile? Here, several weighed in about profiles that make them reach out—or recoil.

When Cassandre Joseph, senior talent acquisition visionary and strategist at recruitment firm Korn Ferry, looks at a profile, she wants to see your work experience, education, and accomplishments. Incomplete profiles make it more difficult to determine whether you’re the best match for the job, because she can’t get the whole picture.

Your profile photo makes the first impression, so put a little effort into it, says resume expert and retained search consultant Donna Svei. It should look professional and representative of the job you are seeking. Selfies and vacation photos tell recruiters you couldn’t be bothered to make yourself look more professional.

Profiles with just a few contacts are also unappealing, says Molly O’Malley, a tenured recruiter at Adams Keegan, a national HR management and employer services provider. The most effective people have robust networks, and your LinkedIn profile should represent that. You don’t need thousands, but 300 or more is ideal, she says So, beef up your contacts before you look for a new job.

Joseph says recruiters often look at profiles to confirm information about a candidate. So when your dates of employment, job titles, or other facts are different on your profile than they are on your resume, a recruiter might worry about how detail-oriented you are—or if there’s reason to believe that you’re not being truthful on one or the other.

Think of your summary like a copywriter would, Svei says. Highlight what’s in it for recruiters to contact you, such as your achievements, honors, and success stories. Use short copy blocks and bullet points so they can read your summary easily. As more recruiters use mobile devices, your copy should be easy to read on small screens. Svei says it’s also critical to include keywords about your industry for easy searchability.

Recruiters may also find your LinkedIn profile via Google instead of the platform itself, Svei says. Google search results will typically include your location and the professional headline that appears under your name on your profile. Make the most of that headline by clarifying your industry and job function.

If your title is something along the lines of “supreme conveyer of IT knowledge” or “social media ninja,” don’t expect a recruiter to try to figure out what you do, O’Malley says. Make your job title and what your company does clear. Jargon or vague language wastes everyone’s time.

During your job search, maintain an active profile, says Melanie Lundberg, assistant vice president of talent management and corporate communications for Combined Insurance. “Read news feeds, share content, comment—it shows a level of professional engagement,” she says. Similarly, link to articles you’ve written or other examples of your work. Many will also be looking for professionalism in what you post.

Recruiters are mostly unimpressed with recommendations unless they’re short and really highlight something about your capabilities or strengths, O’Malley says. Don’t ditch them, but don’t put too much stock in them, either.

By using the Open Candidates option, you can privately let recruiters know that you’re looking for a job. Svei says it’s a good idea to use this option, which indicates that you want to hear about potential opportunities.


Linkedin / 10 Ways to Create a Winning LinkedIn Profile
« on: May 09, 2018, 02:53:40 PM »
10 Ways to Create a Winning LinkedIn Profile

it’s not enough to just have a LinkedIn page. You need a great LinkedIn page that draws attention, says the right things, and helps you really connect with the people who can help you expand your career. Here are 10 simple tips to creating your winning LinkedIn profile.

1. Your picture.
The simplest thing you can do to upgrade your LinkedIn profile is to add a good headshot. Be creative if that fits with what you do or who you are, but remember, this is the first impression people will get from your page. If you don’t have a professional headshot to use, it’s worth the investment. With the huge numbers of people on LinkedIn, those without a photo are easily pushed aside. “When I’m looking at candidates, if there is no photo, I’ll skip right past them to the next one,” says Mary, a Compensation Manager.

2. Your headline.
Your headline is the first text that shows up right below your name on your profile. The default settings will fill this in with your current position and that’s okay for starters. It can be whatever you want. You have 120 characters to work with, so why not add on a little? Think of it as a small billboard advertisement for you and what you do. Instead of just listing the job title, mention your specialty and how you benefit your company or customers.


John Doe

Advertising Sales Rep helping clients create winning branding strategies. Over 300 Successful clients.

Just like that you’ve told them your job, what you really bring to the table, and provided a little credibility. Easy and effective.

3. Your summary.
Your summary can be a longer form of your headline. Here you have 2000 characters to work with so you can dive in a little deeper. Don’t just focus on what you have done in the past, but what you really do well and what you can bring to a prospective employer. Keep in mind that keywords are crucial here. Use words that you want to be strongly connected to in your field.

Attention spans are short these days, so don’t use up all of those 2000 characters. Keep it to less than half of that. Be creative and paint a picture of who you really are as a professional.

4. Your experience.
You can do better than simply cutting and pasting your resume. You don’t have the same two page rule here, but you do have internet readers’ short attention spans. Include any jobs that you deem relevant to where you want your career to go. Limit your bullet points to two to four per job, but make them interesting and impressive. Use good action words to show, not just what you did, but what you accomplished in each position.

5. Use visual media.
Did you know that you can add a background photo/cover photo on LinkedIn just like you can on Twitter and Facebook? It’s simple to do and it makes your page stand out. What kind of theme do you want? Choose something that speaks to your profession or your personality.

LinkedIn also allows you to connect other media to your profile. Youtube videos, infographics, you name it. Get creative with relevant media and make your page jump off the screen and demand attention.

6. Customize your URL.
Your LinkedIn URL is located right below your photo on your profile page. This is the web address for your profile. The default will have your name and some gibberish numbers on it. Why not make it something more relevant? Again, it only takes a couple of minutes and it can make your URL much more memorable.

7. Make connections.
It seems obvious, but it can be easy to forget sometimes. You need to keep growing your connections as you meet people. Having a lot of connections helps to keep you visible to others because of LinkedIn’s system of 1st, 2nd, and 3rd degree connections.

That being said, while you can connect with people you don’t know, it’s preferable to connect with individuals whom you know personally, have worked with, or met in a professional capacity.

8. Ask for recommendations.
This is a big one. Think of people that you’ve developed a good working relationship with in the past. When you edit your profile, there is a link to click that says “Ask for Recommendations.” Click on it. You then choose what you’d like to be recommended for and can choose a list of people from your connections. Send it out and hope you get some great feedback.

Recommendations are a key to making your page stand out. Employers want to know that others have approved of your work.

Help your karma out and recommend some of your connections back.

9. Keep your page active.
LinkedIn is more than an online resume. It’s a networking social media site. That means to get the most out of it, you need to remain active. Check out what other people are posting. Engage them with thoughtful comments. Like and share posts that strike you as helpful.

Join groups that are on LinkedIn. Whatever your professional interests are from marketing to accounting, there are going to be groups talking about it. Join one or two and interact within that group. It’s a great way to meet some new people and share ideas.

10. Check your profile strength.
If you look at your current LinkedIn profile, there is a gauge on the right hand side that gives you a “Profile Strength” measurement. Essentially, this is telling you how completely you’ve filled out your profile. Keep adding more and using the site’s tips until that gauge rates you “All-Star.” It’s simple, but it can help you realize if you’ve overlooked something.


Why You (As a Student) Need to Learn Entrepreneurial Skills

It used to be that if you graduated from university, with good grades, you were guaranteed a job in your chosen field.  But as more and more people go to university, this is no longer the case.  Graduates now more than ever need to show prospective employers that they have a more rounded skill set.  So what skills are employers looking for? Problem-solving, flexibility and adaptability, taking the initiative, self-awareness, and resilience are all “skills” which graduates need to have to be competitive in the market today.  And, funnily enough, these are all key entrepreneurial skills as well!

Many universities are now recognising this need, and are providing events, courses and training to help students develop these key skills.  You need to understand the importance of developing these skills, and look to take any opportunities they can to enhance this learning process.

So how can you do this?

1. Go to as many events related to entrepreneurship as possible, even if you do not want to be an entrepreneur. There are plenty of business plan competitions, pitching competitions, or event just lectures to help you understand the passion, perseverance and effort it takes to be an entrepreneur.
2. Meet as many people as possible.  Go to networking events.  Meet alumni, meet startups, meet academics.  The more you network, the easier it becomes.  You never know how that serendipitous meeting will help you in later life.
3. Take free or online courses to boost skills, or take advantage of any extra-curricular training offered at the university.  Often the careers service or business school will offer free training for students.
4. Work with a startup or do an internship with a small company.  What better way to get involved in many aspects of business than to be helping a young or small business?

The key thing is keep an open mind, experience as much as possible, and work hard.  Entrepreneurial skills will help you in many aspects of life, not just the job market.  And who knows, you might enjoy the experience so much you decide entrepreneurship is the right career path!


Entrepreneurship / Five Reasons for Teaching Entrepreneurship
« on: May 09, 2018, 01:51:28 PM »
Five Reasons for Teaching Entrepreneurship

Courses on entrepreneurship have been available in higher education for years, and in recent years, have appeared in more high schools. As with teaching a language, if we want this skill to become part of a student's DNA, we must introduce it at the youngest possible age. We need to teach entrepreneurship as early as kindergarten and first grade. Here are five reasons why these skills are critical for students’ success in the future:

1. We live in a world in which the future is uncertain, so students need skills that will allow them to make their own way. We can't predict the job market and economy our students will enter. Therefore, we really can’t predict what content our students need in order to be successful after they leave our schools. We know without a doubt, though, that our students need skills that will allow them to navigate uncertain waters and chart their own paths. Entrepreneurship education teaches these skills. Entrepreneurship education equips students to seek out problem-solving opportunities, empathize with others, think creatively, take risks, accept failure as part of the growth process, and appreciate the correlation between hard work and success.

2. Students need more opportunities for creativity, innovation, and collaboration in schools. As testing and standards take over our education system, opportunities for students to create, innovate, collaborate, and demonstrate proficiency or mastery in real-life ways become scarcer. Entrepreneurship education not only encourages, but also requires students to be creative, to innovate, and to collaborate with others.

3. Students need to learn how to identify problems or needs before they learn problem-solving skills. Problem-solving has been all the rage in education for years. The problem with the way we have traditionally taught problem-solving in schools is that problems are already set up or defined by someone else (i.e. the teacher, the test writer, the textbook company). In the real world, problems get fixed only when the problems have been properly identified. Therefore, students need to learn both how to identify problems, and how to identify and solve the right problems. If a student identifies a problem incorrectly or solves the wrong problem, the solution to the problem has no value.

4. Students need more grit. As Angela Duckworth has so aptly stated, grit may be the single most important factor in a person’s long-term success in this world. According to Duckworth’s research, grades, intelligence, socioeconomic status, and the other usual suspects do not stack up to the characteristic she defines as grit. Students learn grit through entrepreneurship because the entrepreneurial process is both demanding and uncertain. These experiences can be extremely beneficial for students to learn before they graduate and begin to face real-life, dollars-and-cents, people-in-need situations. Entrepreneurs prove to be some of the grittiest people on the planet, and grit can be taught through entrepreneurship education.

5. The world needs students who are looking to make a difference. This truth is self-evident. Entrepreneurs, by definition, want to make a difference. In the business sense, entrepreneurs seek to solve problems, meet needs, and ease pain or difficulty as a means of selling products or services. In the social sense, entrepreneurs seek to solve problems because of the impact ideas and solutions can make on human beings or on the environment. Either way, students trained in entrepreneurship education enter the world not only trained to identify problems that need solving, but also determined to creatively solve problems, meet needs, and make the world a better place.


Entrepreneurship / The Five Stages Of Your Business Lifecycle
« on: May 09, 2018, 01:42:52 PM »
The Five Stages Of Your Business Lifecycle

From the moment you make the decision to set up a business, you’re in the “business lifecycle.” This will see you journey from idea to startup, and if successful, through to the growth and maturity phases.

Stage 1: Seed And Development
This is the very beginning of the business lifecycle, before your startup is even officially in existence. You’ve got your business idea and you are ready to take the plunge. But first you must assess just how viable your startup is likely to be.

At this stage, you should garner advice and opinion as to the potential of your business idea from as many sources as possible: friends, family, colleagues, business associates, or any industry specialists you may have access to. Ultimately the success of your business will come down to many factors– including your own abilities, the readiness of the market you wish to enter and, of course, the financial foundation in place (how are you going to finance your launch?).

In some ways, this is the soul-searching phase. It’s where you take a step back and consider the feasibility of your business idea, and also ask yourself if you have what it takes to make it a success.

Stage 2: Startup
Once you have thoroughly canvassed and tested your business idea and are satisfied that it is ready to go, it’s time to make it official and launch your startup. Many believe this is the riskiest stage of the entire lifecycle. In fact, it is believed that mistakes made at this stage impact the company years down the line, and are the primary reason why 25% of startups do not reach their fifth birthday.

Adaptability is key here, and much of your time in this stage will be spent tweaking your products or services based on the initial feedback of your first customers. It can even get to the point where you are making so many changes to your offering that you start to feel a bit of confusion. That’s just noise, and the main advice here is to power through the blurriness, because extreme iterations upfront will naturally seem confusing. Rest assured the clarity will once again come.

Stage 3: Growth And Establishment
If you’re at this stage, your business should now be generating a consistent source of income and regularly taking on new customers. Cash flow should start to improve as recurring revenues help to cover ongoing expenses, and you should be looking forward to seeing your profits improve slowly and steadily.

The biggest challenge for entrepreneurs in this stage is dividing time between a whole new range of demands requiring your attention– managing increasing levels of revenue, attending to customers, dealing with the competition, accommodating an expanding workforce, etc.

Stage 4: Expansion
At this stage you might feel there is almost a routine-like feel to running your business. Staff is in place to handle the areas that you no longer have the time to manage (nor should you be managing), and your business has now firmly established its presence within the industry. Here you might start to think about capitalizing on this certain level of stability by broadening your horizons with expanded offerings and entry into new geographies.

Businesses in this stage often see rapid growth in both revenue and cash flow as the blueprint has now been established, but be warned about getting too comfortable. In business, if you are not moving forward you are moving backwards, and without a constant, almost nervous itch or desire to expand, complacency can set in, and you might get caught off guard.

Stage 5: Maturity And Possible Exit
Having navigated the expansion stage of the business lifecycle successfully, your company should now be seeing stable profits year-on-year. While some companies continue to grow the top line at a decent pace, others struggle to enjoy those same high growth rates.

It could be said that entrepreneurs here are faced with two choices: push for further expansion, or exit the business. If you decide to expand further, you will need to ask yourself the same questions you did at the expansion stage: Can the business sustain further growth? Are there enough opportunities out there for expansion? Is your business financially stable enough to cover an unsuccessful attempt at expansion?

And, perhaps most importantly, are you the type of leader who is up for the task of further expansion at this stage? In fact, many companies change leadership here, bringing in a seasoned CEO who is more fit to navigate the new challenges.

Navigating The Business Lifecycle
Not all businesses will experience every stage of the business lifecycle, and those that do may not necessarily experience them in chronological order. For example, some businesses may see astronomical growth right after startup, and the founders may decide to cash out right away, jumping straight to that “exit” stage.

For many companies, though, there will be some sort of resemblance to the stages defined above, and awareness may help you anticipate what is coming next and how you can best prepare yourself and your team to maximize your chance of success. Making the right decisions at each stage is another thing altogether, however, and that will require your usual mix of gut instinct and practical business sense.


Entrepreneurship / Entrepreneurship Development Cycle
« on: May 09, 2018, 01:34:52 PM »
Entrepreneurship Development Cycle

Entrepreneurship Development Cycle : Entrepreneurship Development Cycle Entrepreneurship Development Cycle Generating entrepreneurial awareness in the community through well planned publicity. Identifying and selecting potential entrepreneurs. Helping them through training to raise their motivational level. Improving their skills in modern management methods. Developing technical competence relevant to the product selected. Helping them to develop project report. Making available techno-economic information and project profiles. Helping entrepreneurs to select new products. Developing a data bank on new products and process available to target group. Creating forums for entrepreneurs to discuss their mutual problems and success. Evolving new products and processes available to the local situation. Public recognition of entrepreneurial excellence. Stimulatory Support sustaining Registration of the unit. Arranging finance of any type and fixed capital on working capital. Helping in purchase of plant and machinery. Providing land, shed, power, water, etc. for establishing the unit. Guidance for selecting and obtaining plant and machinery and layout. Issue of licenses for scarce raw materials. Granting tax relief and other types of subsidy. Offering management consultancy. Assisting in marketing the products either through reservation or assigning government quota purchase etc. Providing information related to the industry. Helping in modernization / products substitution. Additional financing for full capacity utilization. Deferring repayment/interest depending on the situation. Help and guidance in diagnosing the cause of failure or low production. Modification or change in legislation/policy affecting units. Product reservation/creation of new avenues for marketing. Quality testing and quality improvement at low cost . Creating common facilities which are not feasible in a single unit but are needed by the unit both in production and marketing organization.

Stimulatory Phase: Stimulatory Phase Generating entrepreneurial awareness in the community through well planned publicity. Identifying and selecting potential entrepreneurs. Helping them through training to raise their motivational level. Improving their skills in modern management methods. Developing technical competence relevant to the product selected.

Stimulatory Phase: Stimulatory Phase Developing a data bank on new products and process available to target group. Making available techno-economic information and project profiles Helping them to develop project report. Developing a data bank on new products and process available to target group. Creating forums for entrepreneurs to discuss their mutual problems and success. Evolving new products and processes available to the local situation. Public recognition of entrepreneurial excellence.

Support Phase: Support Phase This includes all such activities that help entrepreneurs in establishing and running their enterprises. The activities in this phase may include: Registration of the unit. Arranging finance of any type and fixed capital on working capital. Helping in purchase of plant and machinery. Providing land, shed, power, water, etc. for establishing the unit. Guidance for selecting and obtaining plant and machinery and layout.

Support Phase: Support Phase Issue of licenses for scarce raw materials. Granting tax relief and other types of subsidy. Offering management consultancy. Assisting in marketing the products Providing information related to the industry. These activities provide nurturance and remove many hurdles which are likely to cause sickness or discourage the new entrepreneurs.

Sustaining Phase: Sustaining Phase Activities in this phase are all those that help the entrepreneur in continuous, efficient and profitable running of an enterprise. The sustaining activities may include: Helping in modernization / products substitution. Additional financing for full capacity utilization. Deferring repayment/interest depending on the situation. Help and guidance in diagnosing the cause of failure or low production.

Sustaining Phase: Sustaining Phase Modification or change in legislation/policy affecting units. Creation of new avenues for marketing. Quality testing and quality improvement at low cost .

Institutions promoting entrepreneurship: Institutions promoting entrepreneurship The institutes which are involved in entrepreneurship development, research and training are: National Institutes National Institute of Small Industry Extension Training (NISIET) Entrepreneur Development Institute (EDI) National Institute for Entrepreneurship and Small Business Development (NIESBUD) Indian Institute of Entrepreneurship (IIE)

Institutions promoting entrepreneurship: Institutions promoting entrepreneurship Supporting Institutions Nationalized Banks Co-operative Banks Small Industries Development Bank of India (SIDBI) Industrial Development Bank of India (IDBI) Industrial Credit and Investment Corporation of India (ICICI) State Financial Corporation (SFC) National Bank for Agriculture and Rural Development (NABARD) Khadi and Village Industries Commission.

Institutions promoting entrepreneurship: Institutions promoting entrepreneurship The State (Regional Institutes) Technical Consultancy Organizations (TCOs) Commissioner of Industries District Industries Centres National Small Industries Corporation (NSIC) Non Governmental Organizations


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