Author Topic: How Buzz Marketing Works?  (Read 1352 times)


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How Buzz Marketing Works?
« on: June 27, 2019, 12:16:53 PM »
How Buzz Marketing Works?

Word Of Mouth Marketing
Word of mouth marketing starts with buzz marketing. It involves planning a buzz so well that motivated, satisfied, or impressed people belonging to your target market start spreading your message voluntarily.

Fear Of Missing Out
No one wants to feel ‘left out’ in this digital era triggered by the social media. Not having a vital information or having a feeling that one is not a part of the ‘in’ group releases enough psychological stress that acts as a threat to them. This makes the buzz easier to convert into word of mouth marketing as it has more conversational value. Plus, the social media acts as a catalyst.

Baader-Meinhof Phenomenon
Baadeer-Meinhof Phenomenon is a situation where one stumbles upon an unfamiliar word, name, or buzz, and soon afterwards encounters the same subject again, often repeatedly.It’s the phenomenon which makes you say “I recently heard about it and now it’s everywhere”.Buzz marketing sends you the same message through different channels which makes you experience this phenomenon quite often and the message sticks to your mind.The meme marketing strategy is based entirely on this phenomenon.