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Digital marketing process


Digital marketing process

1.Research – Learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.

2.Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.

3.Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience.

4.Measure – Prove to leadership that the investments made are yielding incremental results toward your goals.

5.Optimize – Report on goals and refine your strategies that increase the productivity of input > output. Then double down on investment in areas that show promising results.



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