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Messages - Reyed Mia, Daffodil

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Leadership Story / How did you grow leadership to scale?
« on: February 25, 2018, 06:17:28 PM »
How did you grow leadership to scale?

- So I guess it begins with recognition that two of the most important continuums an Organizational Leadership Team need to navigate as they achieve critical mass and scale, are first, this idea that there's a continuum with problem solving on the one end and coaching on the other. And the second continuum where you have tactical execution on one end and you have proactive strategy on the other end. And when cultivating and developing a leadership team, one of the first things that you need to do is make sure the leadership understands the importance of coaching.

And what happens is, more often than not, a startup, say, with 15 people is successful because the founders and those founding employees are really good at solving problems and getting shit done. And so as the organization continues to scale, they knee-jerk to that aptitude. They knee-jerk to that skill set. After all, it's one of the reasons they've been successful. But as you're adding people into the organization as soon as they experience a problem, they come to you as a leader and if you're knee jerking, solving the problem for them, the next time they experience the problem what do you think they're going to do? They're going to come right back to you.

And so if you can take the time and start to evolve along that continuum and recognize the fact that you have a great skill at solving problems but you need to really invest in coaching other people to solve the problems for themselves. That's where you start to achieve real scale at the leadership level. And it gets even better when you can coach others to coach their teams. That's when you achieve true scale. Separately, you've got tactical execution and proactive strategic thinking.

And that requires time. So to make that shift, you know, executing to something that teams get really good at as they are achieving success. Otherwise they wouldn't be having that success. And you have to carve out cycles. You have to, I like to bake in about 90 minutes of buffer time in my daily schedule. And that's time where I can catch my breath. I can connect dots. I can synthesize. I can catch up. I can have extemporaneous discussions. That's time where I can start to think proactively.

And if you're not carving out the time to think proactively, it's going to be really difficult to lead the organization. Because you're going to be constantly firefighting and constantly reacting. So you want to be able to take the time to start to think ahead. And so you can lead the organization in that direction. As opposed to, unfortunately, playing catch up with your competitors. Because once you start playing their game and reacting to their moves, it's basically game over. So both of these continuums require a shift. When you're a 15 person company, what it takes to be successful as a 15 person company, you better be good at problem solving and getting shit done.

That's a huge part of it. You have a vision, you have a concept. You got to build the prototype, you got to raise the financing, you got to hire the, I mean it's like, boom, boom, boom. And as you start to get bigger, as you start to reach that, kind of, scale of critical mass, you need to start to begin that evolution across, at least, those two continuums.

Twitter / How to craft a powerful profile
« on: February 25, 2018, 06:14:20 PM »
How to craft a powerful profile

- Are people able to recognize your business on Twitter? Creating a powerful profile is really important in developing trust and recognition for your business. Here are three elements to having an awesome profile. One, your profile picture. Two is your bio, and the third is your header. Let's talk a bit about your profile picture. People connect with people more so than actual brands. If it does make sense for you to be in the profile picture, I highly recommend using it. Now when you do use a picture of yourself, ensure it is high quality. No cropping out other people.

No low resolution photos. You get the point. Make sure it's a professional photo and it is of high quality. In this example, Audrey Topsy is using her photo as a profile photo for her Twitter account. Here you can see that she's very friendly. You can tell who owns the account and it looks very professional. If it doesn't make sense to use your photo, a logo works fine as profile photo. Just make sure that it fits again as high resolution and is in the proper formatting. Recommended dimensions are 400x400 pixels. How you're going to edit and add your profile picture is by going to your account, selecting edit profile.

Here is where you can change your profile photo, upload one, take one et cetra. Next up your bio. So in a hundred and sixty characters, state who you are. This is definitely harder than it sounds. Use this as an opportunity to be very clear on your business and what you offer. Bios are really easy to edit so feel free to change it up regularly. See here for Topsy, note this is a fictitious brand so we do have a disclaimer in the bio, that she shares who she is and what she does. So designing cakes for my clients is my passion, very clear.

Again how you'r going to edit it, is selecting the edit profile button. Scrolling down and here is where you edit your bio. Again restricted to a hundred and sixty characters. And the third is your header. The header photo is 1500x500 pixels and this is a pretty wonky size. I would recommend getting something specifically designed by a graphic designer or leveraging your Photoshop skills for this photo. Here is Topsy's header photo as an example this cake. So this takes up a ton of real estate on your twitter profile, so you really want to make sure it looks good and is representative of your business.

Here for Topsy I would recommend a header that shares more about the business and show cases her custom cakes. Let's go over an example and take a look at three main elements on what makes this profile great. Example I'm going to use is Cake Boss Baking. They are a well known custom cake bakery. So what makes this Twitter profile great? Well here is an example of a logo being used as a profile picture. It's very clear, great quality and it definitely works. Second, let's check out that bio.

So they're very clear on the value of following this account. They even qualify it by, if you love the Cake Boss, you know what you're getting when you're reading that bio and you're looking at this account. And third, the header. I love this header; it's a great example. It prominently displays the star of the show, Buddy and remember when I said people connect to people in the profile picture? The same is true for the header, so this is really well done example. The branding is very clear and consistent and this page looks like a lot of fun. Now it's your turn.

Head over to your Twitter profile. Make sure you sign in; you go to your profile and select edit profile and take a look at those three profiles tasks. Your profile picture, your bio and your header, and this is your opportunity now to really create a memorable and effective profile on Twitter.


MakerSpace / Every childhood deserves a Maker Space
« on: February 24, 2018, 01:28:59 PM »
Every childhood deserves a MakerSpace

MakerSpace / What is a makerspace?
« on: February 24, 2018, 01:16:31 PM »
What is a makerspace?

A makerspace is a collaborative work space inside a school, library or separate public/private facility for making, learning, exploring and sharing that uses high tech to no tech tools.  These spaces are open to kids, adults, and entrepreneurs and have a variety of maker equipment including 3D printers, laser cutters, cnc machines, soldering irons and even sewing machines.  A makerspace however doesn’t need to include all of these machines or even any of them to be considered a makerspace.  If you have cardboard, legos and art supplies you’re in business.  It’s more of the maker mindset of creating something out of nothing and exploring your own interests that’s at the core of a makerspace.  These spaces are also helping to prepare those who need the critical 21st century skills in the fields of science, technology, engineering and math (STEM).  They provide hands on learning, help with critical thinking skills and even boost self-confidence.  Some of the skills that are learned in a makerspace pertain to electronics, 3d printing, 3D modeling, coding, robotics and even woodworking,   Makerspaces are also fostering entrepreneurship and are being utilized as incubators and accelerators for business startups.  There have already been some amazing success stories that have come out of makerspaces to date.
Makerspace Projects

Every makerspace is unique and the projects that are worked on inside of them are also very diverse.  Here are just some of the things you can do in a makerspace :

3d printing
Laser cutting
Electronics / Arduino
Robot building / Robotics
Learn Circuits and Electricity with paper circuits
Wood working
Take-a-part sessions

A makerspace can take many forms and so can a definition of one

Laura Fleming –   “A makerspace is a metaphor for a unique learning environment that encourages tinkering, play and open-ended exploration for all.”

Diana Rendina –  “A makerspace is a place where students can gather to create, invent, tinker, explore and discover using a variety of tools and materials.”

John J Burke –  “A makerspace is an area in a library where users can use tools and equipment to design, build, and create all sorts of different things.  It may be a dedicated room or a multipurpose space in which a collection of raw materials and resources can be utilized as desired. Projects range from prototyping product designs with 3D printers, to programming robots, to creating art out of recycled items.”

Colleen Graves – ” A makerspace is not only a place where you can make stuff but many times its a place where you make “meaning” which many times is more important than the stuff you make.”

Ann Smart – “A space with materials for students to let their curiosity and imagination come to life.   An informal, playful, atmosphere for learning to unfold.   A space where making, rather than consuming is the focus.   A space where trans-disciplinary learning, inquiry, risk-taking, thinking, crafting, tinkering, and wondering can blossom.” –  “Makerspaces are open access workshops hosting a variety of new and old tools – from 3D printers and laser cutters to sewing machines and soldering irons.  Makerspaces are more than just sites to craft objects. They are also places to experiment with a different way of living – one that responds to the challenges and opportunities of a world in which technology is ubiquitous.” –  A Makerspace is  “a collision of art, technology, learning, and collaboration” –  “A makerspace is a place that provides creative time and space for people of all ages to build prototypes, explore questions, fail and retry, bounce ideas off one another and build something together. These spaces don’t always include technology, since some prototypes and designs can be built out of anything or may include various stages of design that move from analog to digital and back again, but many do include technology. Now, with 3D printing and design, makerspaces are really taking off.  Kids gather in a common area to design and ideate on 3D printing projects.   The makerspace becomes a safe area where creativity and risk-taking becomes common practice.” – “A makerspace is a community center that provides technology, manufacturing equipment and educational opportunities to the public.  Makerspaces allow community members to design, prototype and manufacture items using tools that would otherwise be inaccessible or affordable such as 3-D printers, digital fabrication machines and computer-aided design (CAD) software.  Makerspaces are typically funded by membership fees or through affiliations with external organizations, such as universities, for-profit companies, non-profit organizations and libraries.  The free exchange of ideas and resources is a central tenet of makerspaces.  Often, members of different makerspaces will collaborate on projects and share knowledge at gatherings known as build nights or open-house days.”

Bozeman Makerspace –  “A Makerspace / Hackerspace allows groups of people to pool resources and create a community of people with varied interests. These interests may include but are definitely not limited to: circuitry, robotics, soldering, woodworking, fabricating, programming, networking, hacking, bending, etc.”

Room –  “A makerspace is simply a place where people gather and make.  They come all shape and size.  A makerspace is a student centered learning environment with limitless possibilities.” – “Makerspaces are zones of self-directed learning. Their hands-on character, coupled with the tools and raw materials that support invention, provide the ultimate workshop for the tinkerer and the perfect educational space for individuals who learn best by doing…they promote multidisciplinary thinking and learning, enriching the projects that are built there and the value of the makerspace as an educational venue.”

Wikipedia defines a makerspace “as a community-operated workspace where people with common interests, often in computers, machining, technology, science, digital art or electronic art, can meet, socialize and collaborate.  Additionally, Wikipedia has a secondary listing for Library Maker Space which they define as “an area traditionally found in public libraries that offers patrons an opportunity to create content through various resources such as computers, 3-D printers, audio and visual devices, and traditional arts and crafts materials, including ecologic material.   In the field of library science, maker spaces are classified as a type of library service offered by librarians to patrons.”

Libraries & Maker Culture –  “Makerspaces which are sometimes called hackerspaces–can be any area where people gather to make and create. These spaces often include 3D printers, but do not necessarily have to.  In makerspaces, people share supplies, skills, and ideas, and often work together on projects.  Makerspaces grew out of maker culture–a group of people dedicated to craftsmanship and creation. Makerism focuses on DIY projects, and makers value creation by individuals or small groups rather than bulk production. In general, makerism is also a culture of creation over consumption.”

Library as Incubator – “Makerspaces are collaborative learning environments where people come together to share materials and learn new skills.  Makerspaces are not necessarily born out of a specific set of materials or spaces, but rather a mindset of community partnership, collaboration, and creation. ”


MakerSpace / Why a Makerspace in the Library
« on: February 24, 2018, 01:08:48 PM »
Why a Makerspace in the Library

MakerSpace / What is a Makerspace?
« on: February 23, 2018, 12:10:23 PM »
What is a Makerspace?

Social Marketing / 10 Laws of Social Media Marketing
« on: February 23, 2018, 10:51:50 AM »
10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience?s online content and join discussions to learn what?s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It?s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It?s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn?t happen overnight. While it?s possible to catch lightning in a bottle, it?s far more likely that you?ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they?ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn?t ignore someone who reaches out to you in person so don?t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don?t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won?t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can?t expect others to share your content and talk about you if you don?t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. 


ডিজিটাল মার্কেটিং মানে শুধু ফেসবুক নয়?

ডিজিটাল মার্কেটিং এ আসাটার পেছনে আসলে অনেক গল্প আছে। আমি নারায়ণগঞ্জের মধ্যবিত্ত ঘর থেকে উঠে আসা সন্তান। ২০১০ সালে বাবা মারা যাওয়ার পর চাকরির জন্য দৌড়ঝাপ শুরু হয়। তখন আমি বুঝতে পারলাম নারায়ণগঞ্জ থেকে ঢাকা এসে ২০/২৫ হাজার টাকার বেতন দিয়ে কিছু করা সম্ভব না। যেহেতু আমি আগেই গ্রাফিক্স ডিজাইনিংয়ের ওপর একটা কোর্স করেছিলাম।

তখন ভাবলাম, তাহলে আমি কেন এটাকে কাজে লাগাচ্ছি না। এরপর ওডেস্কে রেজিস্ট্রেশন করে কাজ খোঁজা শুরু করলাম। যখন একটি কাজ সম্পন্ন করলাম, তখন বুঝতে পারলাম আমাদের দেশে অনেক বড় একটা খাত ছেড়ে যাচ্ছে। সেটা হচ্ছে অনলাইন মার্কেটিং। এরপর অনলাইনে সোশ্যাল মিডিয়া মার্কেটিং নিয়ে কাজ করা শুরু করলাম। ওই সময় গ্রাফিক্স ডিজাইনের চেয়ে দেখলাম ডিজিটাল মার্কেটিংয়ের চাহিদা অনেক বেশি।

আপনি এখন কী করছেন?

মশিউর মন্টি: আমি এখন বিডিজবস ট্রেনিং সেন্টারে ডিজিটাল মার্কেটিং নিয়ে ক্লাস নিচ্ছি। এছাড়াও বিডিজবস ট্রেনিংয়ের হেড অব ডিজিটাল মার্কেটিং এবং আজকের ডিল?র হেড অব অনলাইন প্রমোশনের দায়িত্ব পালন করছি। এছাড়াও সঙ্গীতশিল্পী মিলার অনলাইন ব্র্যান্ড ম্যানেজার হিসেবে দায়িত্ব পালন করছি। পাশাপাশি আমার যুক্তরাষ্ট্রের একজন গ্রাহক আছে। তাদের ডিজিটাল মার্কেটিং নিয়েও কাজ করছি। এছাড়াও আইসিটি মন্ত্রণালয়ের লার্নিং অ্যান্ড আর্নিং প্রকল্পের রংপুর বিভাগের মেন্টর হিসেবেও দায়িত্ব পালন করছি। এছাড়াও নিজের ওয়েবসাইটে ডিজিটাল মার্কেটিং নিয়ে নিয়মিত ব্লগ আর্টিকেল লিখছি।

ডিজিটাল মার্কেটিংয়ে কাজ করতে কোথায় কোথায় সমস্যা মনে হচ্ছে?

মশিউর মন্টি: আমাদের দেশে কাজ করতে কোনো সমস্যা নাই। কিন্তু সমস্যা হচ্ছে যারা কাজ করছে তাদের। এদের মধ্যে দুইটা লেভেল আছে। একটা হচ্ছে যারা একদম নতুন, উদ্যোক্তা বলতে পারেন। যারা ই-কমার্স নিয়ে কাজ করছেন, সেখানে উচ্চ পর্যায়ে বা মালিকানায় আছেন, তাদের মধ্যে ডিজিটাল মার্কেটিং এর একটি ভুল ধারণা হচ্ছে যে, তারা ভাবে শুধুমাত্র ফেসবুকে অ্যাড দিয়েই ব্যবসাটা হয়ে যাবে। তারা ভবিষ্যৎ নিয়েও ভাবে না বা বর্তমান নিয়েও কোনো গবেষণা করে না। এই বিষয়ে তাদের মাথাব্যথা নেই। আরেকটা হচ্ছে বড় ব্যবসায়ী প্রতিষ্ঠানগুলো যখন কোনো ডিজিটাল মার্কেটিং এক্সপার্ট নিয়োগ দিতে যাচ্ছে, তখন তারা আগে জিজ্ঞেস করছে ফেসবুকে একাউন্ট আছে কিনা? ফেসবুকে পোস্ট দেওয়া হয় কিনা, দিলে কেমন পোস্ট? এইসব। এটা দিয়েই তারা নির্বাচন করছে যে ডিজিটাল মার্কেটিংয়ের জন্য এই ব্যক্তি সঠিক। কিন্তু তারা নিজেরাই জানে না যে, আসলে ডিজিটাল মার্কেটিং মানে কী? কোন কোন মাধ্যম থেকে এটা করা সম্ভব? তাই সে শুধু ফেসবুককে কেন্দ্র করেই প্রশ্ন করছে। আর এই ক্ষেত্রে নতুনরাও ভাবছে শুধুমাত্র ফেসবুক নিয়ে একটু দক্ষতা থাকলেই ডিজিটাল মার্কেটিং নিয়ে কাজ করা যাবে। তাহলে একটু দেখেন, নতুন উদ্যোক্তা, চাকরিদাতা এবং যে কাজ করবে তিনজনের কেউই শিখতে চাইছে না যে ডিজিটাল মার্কেটিং কী?

এসব ক্ষেত্রে কি কি সমস্যা হতে পারে?

মশিউর মন্টি: এই না শেখার ক্ষেত্রে আমি একটা উদাহরণ দিতে পারি। আপনি যদি একটু শেষ বছরের দিকে তাকান। যেই ট্রেন্ডটা ছিল তা হচ্ছে উইমেন ক্লথের বিজনেস। ভারতীয় কাপড়গুলো অনলাইনে অনেক বেশি বিক্রি হয়েছে এবং এটা নিয়েই অনেকে কাজ করেছে। একই সাথে রেপ্লিকা ঘড়ির বাজারও অনেক ভালো ছিল। যখনই ফেসবুক রেপ্লিকা পোস্ট নিয়ে নিষেধাজ্ঞা দিলো এরপর কিন্তু আর কেউ পোস্ট দিতে পারেননি। সো যারা ওইসময় এসব বিষয় নিয়ে কোনো পরিকল্পনা করেননি তারা কিন্তু এখন আর রেপ্লিকা কোনো পণ্যের বিজ্ঞাপণ দিয়ে ব্যবসা করতে পারছে না। ওই ৬ মাস ব্যবসা করার সময় তারা কিন্তু তখন ভবিষ্যৎ নিয়ে ভাবেন নাই, কোনো পরিকল্পনা করেন নাই। এই জন্যই পরিকল্পনার অভাবে তারা ওই একবছরের জন্য যেমন বিনিয়োগ করে অর্থ নষ্ট করছেন তেমনি ক্যারিয়ারেরও ক্ষতি করছেন।

আপনার পথচলার ক্ষেত্রে কোন কোন বাধার সম্মুখীন হয়েছন?

মশিউর মন্টি: আপনি যে কোনো কাজ করতে যান, আপনাকে সফল হতে হলে কিন্তু বাধা অতিক্রম করতে হবেই। আর বিশেষ করে আমাদের লোকাল মার্কেটে তো এইটা অনেক বেশি। ইন্টারন্যাশনাল মার্কেটে কাজ করতে করতে আমরা যখন বুঝতে পারি এখন আমাদের কিছু অভিজ্ঞতা হয়েছে, দেশের জন্য কিছু করতে পারবো। তখন লোকাল মার্কেটের দিকে ঝোঁক বাড়ে। কিন্তু লোকাল মার্কেটে থাকা সিনিয়ররা নতুনদের সেই জায়গা দিতে চান না। তাদেরকে কোনোভাবেই উঠতে না দিয়ে, পারলে তাদের দিয়ে কাজ করিয়ে নিজের নাম কামানো, আয় বাড়ানোর চেষ্টা করে। এটা একটা বাধা বলে আমি মনে করি। আর এমনও হতে পারে আমরা যখন সিনিয়র হচ্ছি তখন আমাদের মধ্যেও এই মনোভাবটা থেকে যেতে পারে। বিশ্ববিদ্যালয়য়ের র‌্যাগিংয়ের  মতো। যখন নতুন ছাত্রটা র‌্যাগিংয়ের শিকার হয়, পরবর্তীতে সেও নতুনদের ক্ষেত্রে ঐ একই কাজ করে। আমরা যদি আমাদের সাইট থেকে এসব সমস্যাগুলো বন্ধের উদ্যোগ নেই, তাহলে বোধহয় এ থেকে পরিত্রাণ পাওয়া সম্ভব।

এই খাতের সম্ভাবনা কী?

মশিউর মন্টি: ডিজিটাল মার্কেটিং খাতে প্রচুর সম্ভাবনা আছে। সরকার এই খাতে প্রচুর পরিমাণ বিনিয়োগ করছে, কাজ করছে। সেই সাথে আরও যা করতে হবে, তা হলো মানসিক চিন্তা ভাবনা পরিবর্তন করা। তাদের মধ্যে একটা ধারণা কাজ করে যে অল্প সময়ে ফ্রিল্যান্সিং করে আয় করা সম্ভব। অনলাইনে ব্যবসায় নেমেই তারা আয় করতে পারবে। এই ভুল ধারণাগুলো তাদের কাছ থেকে দূর করতে হবে। এই কাজটা করতে পারলে আমরা অনেক এগিয়ে যেতে পারবো।

তথ্যপ্রযুক্তি খাতে ফ্রিল্যান্সিং, ই-কমার্স নিয়ে আমাদের প্রযুক্তি প্রতিমন্ত্রী জুনাইদ আহমেদ পলক ইতিমধ্যেই অনেক কাজ শুরু করে দিয়েছেন। বর্তমানে লার্নিং অ্যান্ড আর্নিং প্রজেক্টে তিনি এমন নিয়ম করেছেন যে, যারা প্রশিক্ষণ নিচ্ছে তাদেরকে এই প্রশিক্ষণ চলাকালীন সময়েই আয় করে দেখাতে হবে। না হয় তারা চাকরিক্ষেত্রে কোনো ধরনের সহায়তা পাবে না। সরকার যেহেতু এই খাতে এখন অনেক বেশি নজর দিচ্ছে, তাই এখন যদি আমরা একটু স্মার্ট হয়ে কাজ করি তাহলে ভালো কিছু করা সম্ভব।

আপনার ভবিষ্যৎ পরিকল্পনা কী?

মশিউর মন্টি: আমার ভবিষ্যত পরিকল্পনা হচ্ছে, আমি স্থানীয় মার্কেটের জন্য এমন কিছু করতে চাই যেন আর ১০ জন মানুষ ভালো কিছু কাজের জন্য আমাকে চেনে। যেন আমার কারণে তারা ভালো কিছু লাভ করতে পারে। যেমন; তাদের উপার্জন করতে সাহায্য করে, তাদেরকে সামনে উঠে আসতে সাহায্য করে এমন কিছু কাজ করতে চাই। কারণ আমি যেহেতু মধ্যবিত্ত ঘর থেকে এসেছি, আমি জানি এমন সংসারে অনেকেই আছেন যাদের দক্ষতা আছে, ইচ্ছে আছে বা কঠোর পরিশ্রম করছে কিন্তু যথোপযুক্ত ফলাফল পান না। অনেকেই দেখা যায় কষ্ট করে ট্রেনিংয়ের টাকা জমান। পরে দেখা যায় সেই কষ্টের টাকায় এমন জায়গায় ট্রেনিং করেন, যা আসলে তার ক্যারিয়ারের কোনো কাজে আসে না। সেই বিষয়গুলোকে বেইজ করে আসলে ওই মানুষগুলোর জন্য কিছু করতে চাইছি। তার মানে কিন্তু এই না আমি আমার সবকিছু বিলিয়ে দিতে পারবো। তাই আমি কিছু ব্লগিং করি, যা সম্পূর্ণ বাংলায় করার চেষ্টা করি। আমাকে কেউ ফেসবুকে নক করলে, ফোন করলে আমি তাদের এই বিষয়ে সাহায্য করার চেষ্টা করি। এছাড়া আমাদের ট্রেইনার লেভেলের একটা পরিবর্তন খুব দরকার। কারণ সরকারের বিভিন্ন প্রকল্পে অনেক প্রতিষ্ঠান তাদের ট্রেইনারকে নিয়োগ দেন। কিন্তু তারা কতটুকু যোগ্য সেটা কিন্তু কেউ দেখেন না। তাই শহর থেকে একদম প্রত্যন্ত অঞ্চল পর্যন্ত প্রশিক্ষকদের দক্ষ করে তোলার কাজ করতে চাই।

4 Marketing Strategies to Make Consumers Love Your Brand

We live in an ad, ad world. Without them, there'd be no television or radio, no social media ? or we'd have to pay a lot more for such things.

According to Revcontent, "86% of consumers say they feel ads are necessary to get free content online". And while that's true for the most part, that doesn't give marketers carte blanche to annoy the daylights out of them. Here are four strategies to make consumers happy to see your ads:

1. Make it personal

Nothing's more annoying than a pushy salesperson ? don't let your marketing take on that persona. Shoving your brand down people's throats is not only a huge turn-off, it's ineffective. Consumers either tune you out or worse, they take note of how annoying you are and vow never to give your brand their business.

On social particularly, the landscape now is consumer-centric, so your marketing strategy must reflect that. Forbes contributor Daniel Newman describes it this way: "Influence no longer lies with the suave, silver-tongued marketer and glossy marketing brochures. Consumers need to be marketed to in the way they want to be marketed to".

Accomplishing this means applying social monitoring and analytics to uncover consumer sentiment, creating a gateway to authentic conversations between consumers and marketers. You've got to push past demographic generalities for the real data.

A recent webinar by the American Marketing Association offers a great example illustrating this by Chris Leet, Sr. Director of Product Marketing at NetBase. Leet lists demographic characteristics of two men who both:

Were born in 1948 and grew up in England
Were married twice and had 2 children
Were successful in business and wealthy
The reveal? One man is Prince Charles, the other is Ozzy Osbourne ? they couldn't be more different. Thus, the marketing approach for each of them must also be. Social listening gives you the information to make your messaging personal ? so use it. Because consumers love it when you do.

2. Make it relevant

Not all marketing content can be personalized, of course, you can't know who'll read a particular blog post in a given moment, or what else they're interested in. But you can ensure your native network offers recommendations relevant to the content they follow. Vendors like Revcontent, Taboola, and Outbrain specialize in this.

Someone reading an article about gardening may certainly be into dirt bike racing ? but do you want to take the chance? Content recommendations must be relevant to the taste of the reader. If the bottom of your blog is littered with spammy clickbait with sensationalistic headlines, it comes across as junky and low-rent, making your own site look bad.

On the other hand, if at the end of your posts your readers are pointed to relevant content they'd never otherwise find, your site becomes a trusted, valuable resource. Or as Revcontent VP of Marketing Richard Iwanik-Marques puts it, "Publishers can maintain sustainably high revenue streams, while also giving consumers a memorable content discovery experience they will enjoy?. Which beats the alternative.   

3. Make it timely

Timing really is everything ? especially when it's off. Here are just a few things consumers find super annoying:

Coupons that spit out on the receipt for an item they just purchased ? useless to anyone who doesn't have the space or budget to stock up before the coupon expires, just so they can use it
Repetitive ads in their Facebook feed for an item they?ve already bought
Email subscription boxes that pop-up just as their eyes focus on the first sentence of the article they're interested in ? it's like being sprayed by a perfume vendor walking into a department store
Marketers ? and technology in the case of the Facebook ads ? must do better if they want consumers to become loyal customers. These annoyances might seem small, but the little things add up quickly, and consumers know they have nearly unlimited options to get what they want. Don't give them any excuse not to choose your brand.

Use consumer feedback from reviews and social media to give them what they're asking for. Or do a little A/B testing to see what works best.

4. Make it relatable

Whether it's an experience consumers have had, or one they can commiserate with others about not having, creating content that touches on relatable human emotions is a smart strategy. Emotion is a great motivator. People may joke about emotionally manipulative Hallmark commercials making them tear up ? but they remember the brand.
She was to try the product, based on the commercial alone. It resonated with her because it was funny and real ? not because it was trying to sell her something.

At its best, marketing doesn't even feel like marketing, and that should always be the aspiration. Consumers are smart enough to know when they're being "sold". And just like you would to a bad pick-up line, they turn their head and talk to the nice, relatable brand on the opposite barstool.
The one that makes them feel like a human being with a brain, not an "opportunity". Let that be your brand.


Linkedin / How do you operationalize a vision
« on: February 22, 2018, 10:57:50 PM »
How do you operationalize a vision?

- I mentioned earlier that we're doing some stuff at LinkedIn that I've never done before, which is trying to operationalize our vision, the dream, and historically for me, the vision is just that. It's true north, it's a dream, it's not something you actually do. And a few years ago, we recognized that we were growing our membership faster than we had anticipated, so we originally codified the mission to connect the world's professionals, we had 32 million members when I first joined, December 2008. We recently surpassed 400 million people signed up for LinkedIn, and a couple of years ago, it became clear, we were going to be on a trajectory to exceed the midway mark to that 780 million.

And at the time, granted once we've connected the world's professionals, making them more productive and successful, there's plenty of work to be done on that front. It's not just about connecting and signing people up. But we did start asking ourselves what would come next, and where we ended up was bringing our vision to life, this idea of creating economic opportunity for every member of the global workforce, all three billion people, not just knowledge workers and professionals or students, everyone. Everyone in the global workforce. And so the way in which we decided to go about that was by essentially digitally mapping the global economy across six dimensions.

Six dimensions that we believed LinkedIn was in a very unique position to execute against. So the economic graph would mean having a profile on LinkedIn for every member of the global workforce, all three billion plus people. It would mean having a presence for every company in the world. When you include small and medium sized businesses, there's about 60 to 70 million companies in the world. It would mean having a digital representation for every available job opportunity offered by those companies.

There's roughly, we estimate, on the order of 20 million jobs that would be digitally accessible that are open right now on a global basis. A digital representation for every skill required to obtain the jobs offered by those companies, tens upon tens of thousands of skills that you could access through standardized data. A digital presence for every university, higher education organization, and vocational training facility that would enable individuals to acquire the skills to get the jobs offered by those companies. And a publishing platform that would enable every individual, every company, and every university to share their professionally relevant knowledge to the extent they're interested in doing so.

And then we would want to take a step back and allow all forms of capital, intellectual capital, working capital, of course, human capital to flow to where it could best be leveraged, and in doing so, we're hoping we can lift and transform the global economy. So that's the economic graph. So when we originally started talking about that, it was a vision, and it to some extent, sounded like science fiction, and what happened was over time, it actually started to manifest itself. So we started investing the infrastructure, the people, teams, we made some acquisitions, and what changed for us was asking what it would take to operate at economic graph scale.

And I'll give you a perfect example. When I first joined the company, we had somewhere in the order of six to eight thousand jobs that were posted on LinkedIn. And at some point along the way, we identified and addressed full opportunity for professional jobs, high value, white collar jobs. There was roughly 350 thousand, and that grew to about half a million. That was the addressable. We hit about 300 plus thousand, and on our way to that number, I think we were rounding about 250 thousand, I had a meeting with the team responsible for that, and as I had mentioned on a number of different occasions, I said, "Don't forget, you got to start thinking "about how we can get all the jobs." 20 million.

And I turned to leave the room, and it occurred to me, and I had said it on multiple occasions with this specific team in this specific context. They just thought it was a platitude. They thought I was just kind of throwing it out there until I turned around and walked back in. I said, "You do realize I'm serious about this." And you could feel all, for whatever reason, in that moment, it finally sank into the team that I meant it, and so they went out and developed a strategy and a roadmap to do it. And we ended up acquiring a company called Bright, brilliant team, and we are now up to five million jobs that are on LinkedIn today available, and we have roughly two and a half times that amount that have been indexed, and we're just still thinking about the best way to offer those up in an index and make sure they're relevant and so forth and so on.

Scrubbing the data, deduping, all that stuff. And we're on our way to ultimately... The goal is to have 20 million jobs accessible on LinkedIn. You could do the exact same exercise with the number of members on LinkedIn, the number of companies on LinkedIn, in terms of the skillsets, it wasn't enough for us to just identify which skills people needed. We ultimately believe that we should offer up coursework so that people could learn the skills. We acquired a company called Lynda, which in my opinion was the last piece, fundamental piece of the building blocks that we needed for this puzzle, and the publishing platform started with 500 professional luminaries that we called influencers, and today, well north, it's probably north of 250 million people have the ability to publish in long form on LinkedIn, and months and months ago, we surpassed a million people that had actually taken the time to publish on LinkedIn in long form.

So that's, it's not just talking about it, it's actually coming to life, and really, the only thing preventing us from achieving that scale at this point is time.

Facebook / Boost a post on your Facebook page
« on: February 22, 2018, 10:55:23 PM »
Boost a post on your Facebook page

The goal of your Facebook page is to get your message in front of your customers and your page posts don't always appear in your customer's news feeds. A great way to expand your reach is by boosting a page post. This helps you reach a larger audience and that audience can be people who already like your page or anyone on Facebook. When you boost a post to your existing fans, it appears higher in their news feed, so they're more likely to see it. Let's go over how to boost a post on your Facebook page. Here I am on the Orange Valley Community Arts Association page. I'll refer to them as OVCAA.

This is a fictitious brand I'll be using for my example. The first thing I'm going to do is I'm going to select the post I wish to boost. I want to promote the Painting in the Park post and I want to ensure my fans and community members know about this event that I'm hosting. Notice the Boost Post button below the image. I'm going to select it. And a dialog box pops up where I can set up who I target, the budget and duration, and setting up the payment information for this ad.

The first step is to define my audience. This is who I want to see my boosted post. The Audience section allows you to choose or edit an audience you've already set up. But for this example, we're going to set up a New Audience and I'll select that option. I'll name this Audience, Painting in the Park, for quick reference. Next I'll set the Location. The community is in Orange County, so I'll add Los Angeles. I'm going to adjust my Age settings.

The average age of the OVCAA membership is 45 years old, so I'll set this for 40 to 55. I'll target both men and women. And a below Gender I can select Interests. This is where I can drill down on some specific interests my audience has. I'll add Painting, and here you can see Facebook generates some additional options, so I can add Visual arts. Take your time with the interests. This is going to be a really powerful way you can hone in on your audience.

Once that's set up, I'll select Save. Here you can see at the top, my audience has been created. If I scroll down, I want to take a look at the Budget and Duration section. Here I set my Total budget. With that I'll see my Estimated Reach as well. That's Facebook's estimate of how many people will see my boosted post for the amount of money I'm paying, and this is just an estimate. So for $5, Facebook estimates that between 210 and 560 people will be reached. If I select the arrow, I see a drop-down with additional amounts and Estimated Reaches right next to them.

I can also choose my own budget as well. Below that is where I set my Duration. I can have the ad run for one day, seven days, 14 or I can choose a calendar date here. When I select that, Facebook will pop-up more information on how much I'm gonna be paying and how long the ad will run. Scrolling down is where I'm going to pay for my ad. Here I can see the advertising account associated with this ad, and my payment method below. Before you boost your post, make sure you take a look of the preview added on the right.

So here you can see, this is how my boosted post is going to appear. If I click Mobile News Feed, this is how it's going to look on mobile. Now I'm okay with how this ads, I'm gonna select Boost. My boosted post has been submitted to Facebook for review. Facebook checks for things like making sure it adheres to their community guidelines and standards as well as the ad doesn't contain more than 20% of text in the image. Once it's approved, you'll receive a notification on your page and you'll be able to manage it from there. You're also able to edit the promotion by selecting this tab here and editing any information that you wish to change.

I'll go ahead and close out. Be sure to check your ad regularly to see how it's performing. And don't be afraid of pausing it before it runs out if you wish to tweak or boost it in the meantime. Boosting posts is a great way to get more eyes on your page content. I recommend allocating some marketing budget to this type of paid promotion. I'm being strategic with what, when, and why you boost a post.

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