Author Topic: Strategic thinking: How pharma can benefit from a digital marketing strategy  (Read 3281 times)

Afsana Ahmmed

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Strategic thinking: How pharma can benefit from a digital marketing strategy
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In 2015 many pharmaceutical firms companies still remain concerned about managing or creating social and digital marketing activities. Some of them may have not yet fully embraced the new channels and digital revolution. However, patients out there are increasingly demanding and expecting them to be engaged ­– those firms that have are reaping the rewards.

Consumers today are highly active social beings. Research has found that the average American goes to the doctor three times a year but spends 52 hours online searching for health information. We all want medical advice fast and we are happy to consult an array of sources including friends and family, social media, news outlets, blogs, Wikipedia, pharma company websites and everything in between.

Millennials and the younger generations of consumers – the most tech-savvy of all  – have an effect on the pharmaceutical companies. Adopting new communication and marketing strategies are needed more than ever now

Source : https://search.yahoo.com/search?q=Digital%20marketing%20for%20pharmaceutical%20business