Author Topic: 10 High-Profile Brand Partnerships  (Read 1822 times)


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10 High-Profile Brand Partnerships
« on: July 02, 2019, 10:38:50 AM »
10 High-Profile Brand Partnerships

1. Apple + Hermes

2. BMW + Montblanc

3. Balmain + H&M
Last fall the French couture label Balmain partnered with H&M to offer runway looks at slightly more real-world prices. Judging by the swift sell-out and accompanying #Balmania hashtag, the collaboration was a major success. Balmain got a much-needed shot of relevancy in the digital age by bringing its ornate styles to a wider audience, promoted by this year’s hottest model, Kendall Jenner. Following in the wake of Target’s successful high end partnerships, H&M expanded its range from fast fashion to high fashion in this much-hyped partnership.

4. EVA Air + Hello Kitty

5. Ford + Hearst

Ford’s branded content partnership with Hearst took “Built Ford Tough” to new levels with over 120 pieces of original editorial content. Running with the slogan “The Code,” this content conveyed a set of skills and tools that every Ford man should possess. Running in Esquire, Popular Mechanics, Road & Track and Car and Driver, the Ford F-150 lifestyle organically reached its target audience with thoughtful content offering practical lifestyle advice.

6. Covergirl + Lucasfilm

As the world geared up for the premier of the seventh Star Wars movie, brands hopped on the bandwagon of George Lucas’ record-breaking space saga with products marketed around the franchise. Covergirl’s Star Wars makeup line is interesting.

7. Burberry + LINE

8. Spotify + Starbucks
9. Ikea + Dreamworks
10. UNICEF + Target[/font]