Author Topic: Difference Between Digital Marketing and Social Media  (Read 1681 times)


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Difference Between Digital Marketing and Social Media
« on: June 11, 2019, 09:33:39 AM »
Difference Between Digital Marketing and Social Media

What is Digital Marketing?
My definition of Digital marketing is: Building awareness and promoting a brand or product online using all available digital channels.

The major components of digital marketing are:

Internet Marketing Website, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.

Non-Internet digital channelsTelevision, Radio, SMS, digital billboards (indoor and outdoor)The diagram below shows exactly the relationship of the different components that make up digital marketing.

What is social media?
Social media is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.

It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.

It’s good for SEO – There are more and more signs that social signals are used for ranking purposes by both Google and Bing.

It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing.

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