BVCL Forum
MARKETING & SALE => Digital Marketing => Topic started by: rakibul on June 10, 2019, 12:54:42 PM
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Digital marketing process
1.Research – Learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.
2.Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.
3.Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience.
4.Measure – Prove to leadership that the investments made are yielding incremental results toward your goals.
5.Optimize – Report on goals and refine your strategies that increase the productivity of input > output. Then double down on investment in areas that show promising results.
Reference:https://nonprofitssource.com/digital-marketing-process/